Category Archives: Uncategorized

11 Direct Digital Marketing Trends In 2011

January 3, 2011 – 12:58 pm

Let’s be clear… I am not a prognosticator. I’m no Jean Dixon. I am not in the business of making predictions because I have not yet learned to enjoy being wrong. But in following suit with the editorial calendar of every publication and blog known to man, The Lunch Pail asks that I either look [...]

By Bryce Marshall | Also posted in Best Practices Insight, Direct Digital Marketing, Knotice, marketing, Mobile Marketing, technology adoption, Trend Spotting | Comments (3)

The Top 7 Direct Digital Marketing Posts of the Year

December 31, 2010 – 11:11 am

It has been a very eventful year for the direct digital marketing industry. Everyone here at The Lunch Pail has enjoyed chronicling the highlights and happenings as they relate to our clients and friends. In the spirit of the holiday, reflecting on the year, I’ve put together a “best of” list of our most popular [...]

By Casey Barto Newman | Also posted in Best Practices Insight, Direct Digital Marketing, Knotice, Mobile Marketing, Online Retail Marketing Tips | Leave a Comment

Key Questions for No-Limits Mobile Strategy

December 29, 2010 – 12:13 pm

Recently, a colleague and I had a good meeting with a brand marketer. I refer to it as good, not because it advanced to a real business opportunity. I say good because it brought to the surface some of the core elements to how brands should be approaching mobile today. These elements are based on [...]

By Dave Lawson | Also posted in Best Practices Insight, Direct Digital Marketing, Knotice, marketing, Mobile Marketing, Multi-Channel Marketing, Online Marketing Tactics, Universal Profile Management | Comments (3)

New Year’s Resolutions for Online Marketers

December 27, 2010 – 12:04 pm

What are goals marketers might want to add to their list of resolutions, or things to start doing in 2011 so they perform better? Here’s what the Lunch Pail team had to say: Chris: “Online marketers should update their privacy policies to be current and include opting out of web tracking, and make sure these [...]

By Micah Hatton | Also posted in 101: Online Marketing, Best Practices Insight, Direct Digital Marketing, Knotice, Mobile Marketing, Online Marketing Tactics, Optimization | Leave a Comment

Santa Goes Mobile!

December 24, 2010 – 9:09 am

Each Christmas Eve since my boys were toddlers, we’ve gathered around the computer to see where in the world Santa’s sleigh may be, thanks to NORAD’s Santa Tracking tool. It’s exciting for the kids to see… and a perfect time-management tool for parents, providing real-time evidence that it’s way past bedtime for little ones. (“Look! [...]

By Patti Renner | Also posted in Mobile Marketing, technology adoption | Comments (1)

Three Easy Marketing Ideas for Hoteliers

December 22, 2010 – 12:03 pm

Despite unpredictable economic conditions, one truth endures for the hospitality industry – there is always room for improvement to the guest experience. Positive statements about “improving the guest experience” are a constant in marketing meetings – but how? Yes, resources are scarce, but investment in the guest experience is paramount, so an efficient and accountable [...]

By Brian Deagan | Also posted in Direct Digital Marketing, email marketing, Hospitality, Knotice, marketing, Onsite Targeting, Universal Profile Management | Leave a Comment

GraTECHtude: Technologies We Appreciate Most

November 24, 2010 – 12:01 pm

We’ve got a lot be thankful for here at Knotice. In the spirit of the Thanksgiving, allow us to reflect on the technologies we appreciate most. See if you agree. And be sure to share what technology you’re most thankful for in the comments below. “I love Google talk and Gmail video chat. Voice is very clear (very [...]

By Casey Barto Newman | Also posted in Knotice, Mobile Marketing, Tech Tips | Leave a Comment

Better Service Using Direct Digital Marketing

August 27, 2010 – 12:02 pm

Okay, so you’re not an MSO (see Bryce’s post)…. But you can still use effective techniques in direct digital marketing to build client relationships and grow your service-based business. Here are six quick tips to help you start thinking about ways you can incorporate the flexibility of direct digital marketing to better serve your customers [...]

By Patti Renner | Also posted in Direct Digital Marketing, email marketing, marketing, Multi-Channel Marketing | Leave a Comment

3 Keys to a Successful Mobile Strategy

August 23, 2010 – 12:23 pm

Most marketers understand why they need a strong mobile marketing strategy. However, sometimes it can be overwhelming to understand the essence of what mobile marketing is really all about, and what elements are most important within a mobile strategy mix. This came up when I participated in a mobile marketing webinar sponsored by PRNewswire, explaining [...]

By Bryce Marshall | Also posted in Mobile Marketing, Optimization | Comments (3)
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