Category Archives: Uncategorized

Santa Goes Mobile!

December 24, 2010 – 9:09 am

Each Christmas Eve since my boys were toddlers, we’ve gathered around the computer to see where in the world Santa’s sleigh may be, thanks to NORAD’s Santa Tracking tool. It’s exciting for the kids to see… and a perfect time-management tool for parents, providing real-time evidence that it’s way past bedtime for little ones. (“Look! [...]

By Patti Renner | Also posted in Mobile Marketing, technology adoption | Comments (1)

Three Easy Marketing Ideas for Hoteliers

December 22, 2010 – 12:03 pm

Despite unpredictable economic conditions, one truth endures for the hospitality industry – there is always room for improvement to the guest experience. Positive statements about “improving the guest experience” are a constant in marketing meetings – but how? Yes, resources are scarce, but investment in the guest experience is paramount, so an efficient and accountable [...]

By Brian Deagan | Also posted in Direct Digital Marketing, email marketing, Hospitality, Knotice, marketing, Onsite Targeting, Universal Profile Management | Leave a Comment

GraTECHtude: Technologies We Appreciate Most

November 24, 2010 – 12:01 pm

We’ve got a lot be thankful for here at Knotice. In the spirit of the Thanksgiving, allow us to reflect on the technologies we appreciate most. See if you agree. And be sure to share what technology you’re most thankful for in the comments below. “I love Google talk and Gmail video chat. Voice is very clear (very [...]

By Casey Barto Newman | Also posted in Knotice, Mobile Marketing, Tech Tips | Leave a Comment

Better Service Using Direct Digital Marketing

August 27, 2010 – 12:02 pm

Okay, so you’re not an MSO (see Bryce’s post)…. But you can still use effective techniques in direct digital marketing to build client relationships and grow your service-based business. Here are six quick tips to help you start thinking about ways you can incorporate the flexibility of direct digital marketing to better serve your customers [...]

By Patti Renner | Also posted in Direct Digital Marketing, email marketing, marketing, Multi-Channel Marketing | Leave a Comment

3 Keys to a Successful Mobile Strategy

August 23, 2010 – 12:23 pm

Most marketers understand why they need a strong mobile marketing strategy. However, sometimes it can be overwhelming to understand the essence of what mobile marketing is really all about, and what elements are most important within a mobile strategy mix. This came up when I participated in a mobile marketing webinar sponsored by PRNewswire, explaining [...]

By Bryce Marshall | Also posted in Mobile Marketing, Optimization | Comments (3)

Live Mobile Polling

July 23, 2010 – 11:30 am

The direct digital marketing industry is in the midst of event season. There is a wide array of events ranging from email marketing to online retail to mobile commerce happening in the coming months. One of the trends in B2B events that Knotice has recognized recently has been the addition of live mobile polling to [...]

By Casey Barto Newman | Also posted in Direct Digital Marketing, Knotice, Mobile Marketing, Shop.org | Comments (5)

Multi-Channel Shoppers Spend More

June 23, 2010 – 2:30 pm

As Josh mentioned in his article on Monday, the online retail industry appears to be recovering from the recession. Only 12 percent of online retailers believe the economy is still a major challenge. Though the economy is not as strong as it was before the recession, there is evidence that consumer confidence has been slowly [...]

By Casey Barto Newman | Also posted in marketing, Multi-Channel Marketing, Online Retail Marketing Tips | Comments (1)

Google, Direct Digital Marketing and the Mobile Web

June 11, 2010 – 11:59 am

In the interest of objective candor, IRCE 2010 in Chicago did not hit a home run with every keynote. Some speakers, however, introduced many important concepts and advanced the dialogue of online and direct digital marketing in significant ways. One speaker on day three of the conference, Google’s VP of eCommerce, Stephanie Tilenius, rattled off [...]

By Josh Gordon | Comments (2)

IRCE 2010: Mobile As An In-Store Guide

June 9, 2010 – 12:00 pm

As I mentioned on Monday, I am one of the over 6,000 people in Chicago for the Internet Retailer Conference and Exhibition 2010. One of the keynote addresses I was most looking forward to was from Imran Jooma, Sears’ SVP and GM for eCommerce. Jooma is perhaps best known for his work with Circuit City. [...]

By Josh Gordon | Comments (2)

IRCE 2010 Content Preview

June 7, 2010 – 12:00 pm

One of my favorite conferences of the year is finally upon us, the Internet Retailer Conference & Exhibition in Chicago. Not only is Chicago one of my favorite cities, but few conferences are able to pull off the “something for everyone” approach like IRCE. From top level strategy to tactical pointers, this conference has content [...]

By Josh Gordon | Leave a Comment
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