Comments for The Lunch Pail http://lunchpail.knotice.com Wed, 08 Jul 2009 16:28:51 +0000 http://wordpress.com/ hourly 1 Comment on Is Behavioral Targeting Really Internet Stalking? by Analyzing Behavioral Targeting Best Practices « The Lunch Pail http://lunchpail.knotice.com/2008/07/18/is-behavioral-targeting-really-internet-stalking/#comment-700 Analyzing Behavioral Targeting Best Practices « The Lunch Pail Wed, 08 Jul 2009 16:28:51 +0000 http://knoticelunchpail.wordpress.com/?p=85#comment-700 [...] the best practices for the technology. Not all forms of behavioral targeting are the same (network versus onsite); therefore the same rules should not govern all types of behavioral [...] [...] the best practices for the technology. Not all forms of behavioral targeting are the same (network versus onsite); therefore the same rules should not govern all types of behavioral [...]

]]> Comment on BT's Official Self-Regulation Proposal by Analyzing Behavioral Targeting Best Practices « The Lunch Pail http://lunchpail.knotice.com/2009/07/06/bts-official-selfregulation-proposal/#comment-699 Analyzing Behavioral Targeting Best Practices « The Lunch Pail Wed, 08 Jul 2009 16:28:49 +0000 http://lunchpail.knotice.com/?p=2035#comment-699 [...] The Lunch Pail « BT's Official Self-Regulation Proposal [...] [...] The Lunch Pail « BT's Official Self-Regulation Proposal [...]

]]> Comment on Email, Mobile Work Together, Make People Hungry by Konstantin Miller http://lunchpail.knotice.com/2009/06/08/email-mobile-work-together-make-people-hungry/#comment-698 Konstantin Miller Mon, 06 Jul 2009 18:22:46 +0000 http://lunchpail.knotice.com/?p=1936#comment-698 Hi! I like your article and I would like very much to read some more information on this issue. Will you post some more? Hi! I like your article and I would like very much to read some more information on this issue. Will you post some more?

]]> Comment on What the Verizon-Alltel Merger Means For Mobile by Darlene Womick http://lunchpail.knotice.com/2009/01/30/what-the-verizon-alltel-merger-means-for-mobile/#comment-691 Darlene Womick Thu, 02 Jul 2009 01:56:16 +0000 http://lunchpail.knotice.com/?p=1278#comment-691 As a alltel/verizon customer I am very angry. I have three accounts with alltel but only one is going to be switched to verizon. I have made calls to both companys trying to get all three accounts with one company. Needless to say I got nowhere its not there problem they say. I say there is a law suite in the making. As a alltel/verizon customer I am very angry. I have three accounts with alltel but only one is going to be switched to verizon. I have made calls to both companys trying to get all three accounts with one company. Needless to say I got nowhere its not there problem they say. I say there is a law suite in the making.

]]> Comment on Why SMS Matters (Even More) by Secrets of the Smart Phone Industry « The Lunch Pail http://lunchpail.knotice.com/2009/01/21/why-sms-matters-even-more/#comment-688 Secrets of the Smart Phone Industry « The Lunch Pail Wed, 01 Jul 2009 16:00:25 +0000 http://lunchpail.knotice.com/?p=1229#comment-688 [...] any of the smart phones mentioned. Additionally, we know that most consumers still use their phone primarily for voice and secondarily for texting [...] [...] any of the smart phones mentioned. Additionally, we know that most consumers still use their phone primarily for voice and secondarily for texting [...]

]]> Comment on Mobile Marketing and Direct Digital Marketing Trends by Data Is the Heart of Direct Digital Marketing « The Lunch Pail http://lunchpail.knotice.com/2009/06/26/mobile-marketing-and-direct-digital-marketing-trends/#comment-685 Data Is the Heart of Direct Digital Marketing « The Lunch Pail Mon, 29 Jun 2009 16:08:43 +0000 http://lunchpail.knotice.com/?p=2010#comment-685 [...] The Lunch Pail « Mobile Marketing and Direct Digital Marketing Trends [...] [...] The Lunch Pail « Mobile Marketing and Direct Digital Marketing Trends [...]

]]> Comment on Mobile and Knotice Press Round Up by Mobile Marketing and Direct Digital Marketing Trends « The Lunch Pail http://lunchpail.knotice.com/2009/06/05/mobile-and-knotice-press-round-up/#comment-679 Mobile Marketing and Direct Digital Marketing Trends « The Lunch Pail Fri, 26 Jun 2009 16:02:38 +0000 http://lunchpail.knotice.com/?p=1927#comment-679 [...] marketing posts are getting an increased level of traffic. We did recently provide a great deal of information about mobile marketing, and that could have contributed to the increased traffic, but I don’t think it’s the only [...] [...] marketing posts are getting an increased level of traffic. We did recently provide a great deal of information about mobile marketing, and that could have contributed to the increased traffic, but I don’t think it’s the only [...]

]]> Comment on Mobile Strategies for Local Restaurant Marketers by Bryce Marshall http://lunchpail.knotice.com/2009/06/10/mobile-strategies-for-local-restaurant-marketers/#comment-678 Bryce Marshall Wed, 24 Jun 2009 19:58:07 +0000 http://lunchpail.knotice.com/?p=1944#comment-678 Hi Alan, I think what you're asking is, if forced to choose between launching a mobile marketing program vs launching a website (or making improvements to an existing site) due to budget constraints, which is the best investment right now? Forced to choose, I think the mobile program has the most potential for immediate, tangible pay off. It's all about driving hungry mouths to the store, right? As a call-to-action communication text messaging is ideal for targeting consumers at the precise time of day they are thinking about eating (11:30am, 5pm, 12pm, etc) and giving them the promotion details or coupons that will drive them to your door. Plus, you can promote the mobile program very cost-effectively with in-store collateral and displays, to get the critical mass of opted-in consumers that you need. Please keep in mind that a good website experience and a mobile program complement each other very nicely. Making online menus "interactive" with mobile coupons is a great example. And aspects of the online business such as online ordering should not be overlooked in the long term. Thanks, Bryce Hi Alan,
I think what you’re asking is, if forced to choose between launching a mobile marketing program vs launching a website (or making improvements to an existing site) due to budget constraints, which is the best investment right now?

Forced to choose, I think the mobile program has the most potential for immediate, tangible pay off. It’s all about driving hungry mouths to the store, right? As a call-to-action communication text messaging is ideal for targeting consumers at the precise time of day they are thinking about eating (11:30am, 5pm, 12pm, etc) and giving them the promotion details or coupons that will drive them to your door. Plus, you can promote the mobile program very cost-effectively with in-store collateral and displays, to get the critical mass of opted-in consumers that you need.

Please keep in mind that a good website experience and a mobile program complement each other very nicely. Making online menus “interactive” with mobile coupons is a great example. And aspects of the online business such as online ordering should not be overlooked in the long term.

Thanks,
Bryce

]]> Comment on Mobile Strategies for Local Restaurant Marketers by Alan http://lunchpail.knotice.com/2009/06/10/mobile-strategies-for-local-restaurant-marketers/#comment-676 Alan Wed, 24 Jun 2009 18:43:43 +0000 http://lunchpail.knotice.com/?p=1944#comment-676 That is some great information you get there. That is some great information you get there.

]]> Comment on Mobile Strategies for Local Restaurant Marketers by Alan http://lunchpail.knotice.com/2009/06/10/mobile-strategies-for-local-restaurant-marketers/#comment-677 Alan Wed, 24 Jun 2009 18:40:24 +0000 http://lunchpail.knotice.com/?p=1944#comment-677 That is some great information you get there. If you can pick, which will you prefer? Mobile marketing or Website? That is some great information you get there. If you can pick, which will you prefer? Mobile marketing or Website?

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