Snapshots of CTAM in New York

October 14, 2011 – 12:10 pm

Like Cable & Telecommunications Association for Marketing (CTAM) shows past, this year’s CTAM Summit did not disappoint. From the heart of New York City, the two-day event last week was packed full of valuable information specific to marketers from MSOs, channel operators, and others. The lineup of industry influencers was impressive, and it was fantastic […]

By Amy Chubbuck | Posted in Cable and Broadband MSOs, Cable Programmers, CTAM Cable | Tags: , | Comments Off

Yoga at Knotice

July 29, 2011 – 12:05 pm

People employed in the direct digital marketing industry have a reputation for working long hours – sometimes things can get a bit stressful. Here at Knotice, our corporate culture is steeped in the belief that “hard work yields high reward,” which often means staying late to get the job done, whatever it takes. As a […]

By Knotice | Posted in Knotice | Tags: , , , | Comments Off

The Lunch Pail Hits 500

June 10, 2011 – 11:28 am

The Lunch Pail approach is all about success that comes with hard work. When we started this blog back in 2008, it was intended to showcase our passion for hard work and the ‘roll up your sleeves’ attitude we have when it comes to powerful direct digital marketing. Its name is a nod to our […]

By Patti Renner | Posted in Knotice | Tags: , , , , , , , , , , , | Comments Off

Knotice at Upcoming Industry Events

October 8, 2010 – 1:29 pm

Having just returned from a great Shop.org Annual Summit in Dallas, October is shaping up to be another busy month for Knotice. Our team is looking forward to attending and exhibiting at Internet Retailer’s first Mobile Commerce Forum in Chicago next week. If you’ll be in attendance, be sure to stop by booth 205 and […]

By Casey Newman | Posted in CTAM Cable, Direct Digital Marketing, Knotice, Mobile Marketing, Shop.org | Tags: , , , , | Comments Off

More Direct Digital Marketing Resources

May 31, 2010 – 12:44 pm

Happy Memorial Day, everyone! A lot has happened since my last press round up in April, so I thought I’d take some time to catch everyone up on what is happening here at Knotice. Since my last update, Knotice announced new customers, received recognition for our white paper and thought leadership on direct digital marketing, […]

By Casey Newman | Posted in Knotice, Direct Digital Marketing | Tags: , , , , , , , , , , | Comments Off

Crocs Uses SMS to Effectively Reach Women

May 3, 2010 – 12:03 pm

I have written about coupons here before, specifically I have written about what a hassle they can be if they're not done right. It’s a pain to cut them out and then remember to bring them into the store to redeem. Ten percent of the time the coupon ends up laying on my kitchen counter, […]

By Amy Chubbuck | Posted in Direct Digital Marketing, marketing, Online Retail Marketing Tips | Tags: , , , , , , , , , , , , , , , , , , , , , , , | Comments Off

Un-Abandoning the Shopping Cart

November 30, 2009 – 12:12 pm

How often have you been shopping in a store and just flat left your cart full of stuff and walked out? Maybe once or twice, but probably not that often. Yet, shoppers do it all the time when they are shopping online. What's the difference? Chances are, when you are in the bricks-and-mortar store, you […]

By Amy Chubbuck | Posted in Direct Digital Marketing, marketing, Mobile Marketing, Online Marketing Tactics, Online Retail Marketing Tips, The Online Marketing Space | Tags: , , , , , , , , , , | Comments (1)

Holiday eRetail: Reach Women with Relevance

November 16, 2009 – 11:46 am

I have an iPhone. Therefore, I am an AT&T customer. As a result AT&T has added me to their email distribution list, and I now am on the receiving end of several email tactics. My favorite (and not for a good reason) are the acquisition tactics. I receive offers to bundle additional AT&T services: home […]

By Amy Chubbuck | Posted in Direct Digital Marketing, marketing, online consumer experience, Online Retail Marketing Tips | Tags: , , , , , , , , , | Comments Off

Knotice Might Form A Band

November 28, 2008 – 9:50 am

I wrote earlier about our own Ron Williams and his background in rock 'n roll, but that's not the whole rocker story for Knotice. Let's face it. If you can handle the bright lights of the stage, you know a thing or two about promoting your image and reaching your fans (read: customers). That means […]

By Micah Hatton | Posted in Knotice | Tags: , , , , , , | Comments Off

Can Online Tactics Work Offline?

September 5, 2008 – 12:04 pm

Today's struggle for some marketer's - ad targeting. Marketers are trying to find the right way to reach shoppers at retail with relevant content that influences their purchase decisions online, and now in-store. Can it be accomplished effectively in-store? Dunkin Donuts is giving it a shot. Dunkin Donuts is attempting to bring their consumers' online […]

By Amy Chubbuck | Posted in behavioral targeting, Uncategorized | Tags: , , , , | Comments Off
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