Lessons in Technology

June 29, 2012 – 11:46 am

Careers in the tech and IT fields are growing at an astounding pace. That’s why we were excited to take part in The University of Akron’s IT Career Camp last week. The week-long camp gives high school students from Northeast Ohio a chance to learn more about technology-focused careers. Six student teams (one sponsored by […]

By Knotice | Posted in Tech Tips | Tags: , , , , | Comments Off

Lights, Camera, Knotice!

March 30, 2012 – 11:54 am

Knotice recently received a visit from the folks at Cleveland Plus and FreshWater where we filmed an appearance for a feature video segment. Cleveland Plus and Freshwater work to promote the many benefits Northeast Ohio, with a focus on what’s coming next to the area, and to communicate the benefits of living and working here. […]

By Knotice | Posted in Knotice | Tags: | Comments Off

Explore the Power of Uniting the Channels

February 13, 2012 – 1:14 pm

As campaign messages overlap and channels begin to blur, marketers need to rethink how to best reach consumers with the right message at the right moment. Providing a seamless cross-channel brand experience is now a necessity for marketers. We’re pleased to announce that we are sponsoring a webinar tomorrow that will give marketers actionable insights […]

By Knotice | Posted in Industry News | Tags: , | Comments Off

Yoga at Knotice

July 29, 2011 – 12:05 pm

People employed in the direct digital marketing industry have a reputation for working long hours – sometimes things can get a bit stressful. Here at Knotice, our corporate culture is steeped in the belief that “hard work yields high reward,” which often means staying late to get the job done, whatever it takes. As a […]

By Knotice | Posted in Knotice | Tags: , , , | Comments Off

CITE Career Camp at the University of Akron

July 8, 2011 – 12:10 pm

Knotice is proud of its northeast Ohio roots, so when we had the opportunity to nurture technology and IT education through the University of Akron’s CITE Career Camp, we were happy to give back. CITE Career Camp is a five-day event held at the University of Akron that’s designed for high school juniors and seniors […]

By Casey Newman | Posted in Knotice | Tags: , , , | Comments Off

The Lunch Pail Hits 500

June 10, 2011 – 11:28 am

The Lunch Pail approach is all about success that comes with hard work. When we started this blog back in 2008, it was intended to showcase our passion for hard work and the ‘roll up your sleeves’ attitude we have when it comes to powerful direct digital marketing. Its name is a nod to our […]

By Patti Renner | Posted in Knotice | Tags: , , , , , , , , , , , | Comments Off

Dodgem Cars, Giant Slides and Digital Marketing

May 25, 2011 – 10:55 am

Strategists often use the abstract concept of a funnel to explain the process of consumer engagement. Marketing funnels, purchasing funnels, branding funnels, sales funnels –all help create a rational framework around something as irrational as consumer behavior. In the recent eMarketer webinar “Integrating Search and Display” sponsored by Knotice, analyst David Hallerman began the discussion […]

By Patti Renner | Posted in Best Practices Insight, marketing | Tags: , , , , , , , | Comments Off

Free Webinar: Tactics for More Effective Advertising

May 16, 2011 – 11:29 am

We talk about multi-channel direct digital marketing for a reason. Targeting your brand messages through a variety of points of contact over time is simply more effective – especially when trying to inspire the recipient to take action. One way to effectively reach your audience – while optimizing your online ad spending – is with […]

By Patti Renner | Posted in Best Practices Insight | Tags: , , , | Comments Off

Mobile Commerce Summit Recap

May 13, 2011 – 11:13 am

These days you’d be hard pressed to find someone who doesn’t have their mobile device with them at nearly every minute of the day. Mobile devices are trusted companions, providing advice on what television to purchase, where to have dinner, or how to maintain a lawnmower. Oh, and they also come in handy for making […]

By Casey Newman | Posted in Best Practices Insight, Mobile Marketing | Tags: , , | Comments (1)

Three Easy Marketing Ideas for Hoteliers

December 22, 2010 – 12:03 pm

Despite unpredictable economic conditions, one truth endures for the hospitality industry – there is always room for improvement to the guest experience. Positive statements about “improving the guest experience” are a constant in marketing meetings – but how? Yes, resources are scarce, but investment in the guest experience is paramount, so an efficient and accountable […]

By Brian Deagan | Posted in Direct Digital Marketing, email marketing, Hospitality, Knotice, marketing, Onsite Targeting, Uncategorized, Universal Profile Management | Tags: , , , , | Comments Off
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