Five Trends to Watch in 2012: Part 5

January 13, 2012 – 1:04 pm

In the past several days, I’ve outlined my personal shortlist of trends I’m watching in 2012. So far they are: #4 — Consumer data, privacy and preferences #3 – Multi-/cross-channel attribution #2 – Understanding multi-screen profiles #1 – Mobile and social own the conversation Finally, the fifth trend to watch in 2012 is concept that […]

By Bryce Marshall | Posted in marketing, Trend Spotting, Uncategorized | Tags: , | Comments Off

Five Trends to Watch in 2012: Part 4

January 11, 2012 – 12:54 pm

Consumer privacy is hardly a new trend. When I wrote on consumer privacy at the beginning of 2011, the focus was on consumer backlash against brands and marketers who take liberties with consumer data (or at least the consumer backlash against the perception of impropriety by digital marketers). 2011 was the year of the educated […]

By Bryce Marshall | Posted in Direct Digital Marketing, Trend Spotting | Tags: , , | Comments (1)

Five Trends to Watch in 2012: Part 3

January 9, 2012 – 1:52 pm

In the previous installment of this series I discussed the imperative for digital marketers to better understand multi-screen profiles, and engage with these profiles in more meaningful ways. In today’s post, I want to present the third trend: #3 – Multi-/cross-channel attribution The digital consumer is leveraging more connected devices to engage with brands. From […]

By Bryce Marshall | Posted in marketing | Tags: , | Comments (3)

Five Trends to Watch in 2012: Part 2

January 6, 2012 – 12:49 pm

On Wednesday I began what has now become a yearly tradition of sharing some of the direct digital marketing trends I think will make a big impact this year. I started off with trend one of five: Mobile and Social Own the Conversation. 2011 was a year where marketers understood the importance and value of […]

By Bryce Marshall | Posted in Direct Digital Marketing, marketing | Tags: , | Comments (3)

Five Trends to Watch in 2012: Part 1

January 4, 2012 – 12:59 pm

Last year at this time, I itemized trends for 2011. As before, my disclaimer remains the same: I am directly tapping my professional experiences of the last year, including discussions with customers, prospects, partners, peers and colleagues. I am referencing my own research and analysis, and I may have also consulted the Internet for its […]

By Bryce Marshall | Posted in Direct Digital Marketing, marketing | Tags: , , | Comments (3)

More Tips for Links within SMS Campaigns

August 12, 2011 – 12:03 pm

Inserting links within text messages gives marketers the opportunity to form a deeper relationship with customers. If you approach your SMS program as 160 characters only, you limit the capability to connect emotionally with your customer. As with most mobile-based connectors, one must consider the context of the action and needs of the recipient at […]

By Casey Newman | Posted in Best Practices Insight | Tags: , , , , | Comments Off

Tips for Links within SMS Campaigns

August 10, 2011 – 11:55 am

Including links within your text messages is a great way to add value to your mobile campaigns. But with the array of phones and mobile users out there, how can you be sure you’re creating an easy-to-navigate and enjoyable experience? To get some insight on links within SMS campaigns, I picked the brains of some […]

By Casey Newman | Posted in Best Practices Insight | Tags: , , , , , , , , , | Comments (3)

Knotice Heading to Bean Town for eTail East

August 5, 2011 – 1:05 pm

This year’s eTail East show kicks off Monday, and the Knotice team is excited to take part. Billed as the premier multi-channel retail conference dedicated to supporting the growth of the retail industry through high-level networking and extensive thought leadership, the show will focus on the core areas retailers should focus on in 2011 including: […]

By Casey Newman | Posted in Knotice | Tags: , , | Comments Off

The Lunch Pail Hits 500

June 10, 2011 – 11:28 am

The Lunch Pail approach is all about success that comes with hard work. When we started this blog back in 2008, it was intended to showcase our passion for hard work and the ‘roll up your sleeves’ attitude we have when it comes to powerful direct digital marketing. Its name is a nod to our […]

By Patti Renner | Posted in Knotice | Tags: , , , , , , , , , , , | Comments Off

Analysis of Print Ads with Mobile: Part 4

June 6, 2011 – 11:23 am

Over the last few weeks I’ve been sharing my analysis of various print ads that use mobile calls to action to engage readers. Found in the May issue of Wired, I took a look at how Volkswagen, Kohler, and Buick, implemented mobile calls to action in their ads. Here’s my analysis of the final ad […]

By Bryce Marshall | Posted in Best Practices Insight, Mobile Marketing | Tags: , , , , , | Comments (1)
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