Concentri « The Lunch Pail

How to Create Effective Forms and Surveys

April 13, 2011 – 10:50 am

Polls and surveys are commonly used by marketers to help track trends and test campaign concepts. Done well and they can provide valuable insight. But there are some challenges: People lie; language used is often “leading” or slanted; and sometimes the person is simply telling you what they think you want to hear instead of [...]

By Patti Renner | Posted in Direct Digital Marketing, Online Marketing Tactics | Tags: Concentri, Direct Digital Marketing, features, forms and surveys, forrester forum 2011, good marketing tools, how to create effective forms and surveys for marketing., Knotice, marketing technology, marketing tools, tips for creating great surveys, tips for creating surveys, Universal Profile Management | Leave a Comment

Web Opt-Out: What it Means for Content Providers

March 28, 2011 – 11:05 am

Behavioral targeting continues to be a primary focus for many marketers. But, with all the recent news surrounding developments with the proposed Do Not Track legislation, some marketers are hesitant to move forward with online targeting efforts. It’s no secret that online privacy is a concern for consumers. Concentri users can address this concern with [...]

By Emily Haase | Posted in Onsite Targeting | Tags: building relationships with consumers, building relationships with consumers who have opted out of targeting, Concentri, concentri web opt out, customer is king, Direct Digital Marketing, do not track, marketing, solid marketing strategy, targeting consumers, web opt out | Leave a Comment

Agile Commerce Requires Agile Tools

March 21, 2011 – 11:16 am

In my post on Friday, I made reference to a Forrester report released last week entitled “Welcome to the Era of Agile Commerce” The report confirmed that your strategic marketing perspective should be less “channel” and more “experience.” To recap my comments: “Your customers are using a variety of tools to access information – more [...]

By Patti Renner | Posted in Best Practices Insight | Tags: agile commerce, Concentri, Direct Digital Marketing, Forrester Research, marketing, marketing platforms, marketing platforms that capture behavioral data, marketing technology, natively capture behavioral data, putting data to work, retail, Universal Profile Management | Leave a Comment

Angry Birds and Data-Based Platforms

February 23, 2011 – 1:26 pm

Welcome to your sneak peak into the sessions of eTail West 2011, blogging live from just outside of Palm Springs. The morning opened with Paul Alfieri, VP of Marketing with Limelight Networks, discussing the challenges of creating effective multi-channel experiences, which means marketing to the “hyperconnected customer.” As we’ve mentioned here on the Lunch Pail [...]

By Patti Renner | Posted in Direct Digital Marketing | Tags: angry birds, branded experiences, Concentri, data, etail west, etail west keynotes, harnessing the power of the mobile web, importance of a unified data platform, importance of data, Knotice, limelight, marketing, marketing software, unified marketing platforms | Comments (2)

Mobile Web Made Easy? See for Yourself

February 11, 2011 – 12:46 pm

Yesterday, eMarketer released fresh statistics on the rate of smartphone adoption in the U.S., predicting that by 2015, the number of smartphone users will climb from 60.2 million users (end of 2010) to a whopping 109.5 million users in 2015. That’s big. But the really interesting part is about usage patterns, that the time spent [...]

By Patti Renner | Posted in Mobile Marketing | Tags: 2d barcodes, Concentri, easy mobile web solutions, how to, Knotice, marketing, marketing screencasts, Mobile Marketing, mobile tips, mobile web, mobile web made easy, screencasts, the mobile web made easy | Comments (1)

Lists vs. Profiles

January 21, 2011 – 1:13 pm

If you’ve ever had the chance to talk to a Knotice employee about Concentri, chances are the term “profile” has come up once or twice. Concentri is what we call a profile driven environment. This means that Concentri houses each individual who interacts with your direct digital marketing as an individual record, or profile. This [...]

By Emily Haase | Posted in Direct Digital Marketing, email marketing, Universal Profile Management | Tags: Concentri, difference between lists and profiles, do i need an email list, how do segments work, lists v profiles, marketing, marketing software, profiles, what is a marketing profile, what is a profile, what is a segment | Comments (2)

Developers! Developers! Developers!

November 29, 2010 – 12:01 pm

A software API can only be great if developers are using it. And developers tend to use and prefer APIs that provide useful, up-to-date and well-rounded documentation. Knotice recently announced the launch of our site specifically for developers, http://developer.knotice.com The new site is an extensive resource for integrating with our multichannel marketing software platform, Concentri. [...]

By Christopher Holmok | Posted in Knotice, Software Development | Tags: api, Concentri, developer resources, developer.knotice.com, developers, Direct Digital Marketing, Knotice, knotice's site for developers, marketing, multichannel marketing integration, resources for developers, rest api, soap api, software | Leave a Comment

All in a Day’s (Good) Work

November 5, 2010 – 12:02 pm

It’s interesting to handle the public relations here at Knotice during such an exciting time for our company. We’ve announced new customers, worked on innovative programs, and recently returned from some excellent industry events. If you missed any of the happenings, be sure to check out recent blog archives. It’s no secret that marketing to [...]

By Casey Barto Newman | Posted in Direct Digital Marketing, Knotice | Tags: akron, award winning direct digital marketing, award winning marketing, cascade capital awards, Concentri, how concentri is unique, Knotice, northeast ohio, northeast ohio success stories, Ohio, smart business magazine, success stories | Comments (1)

Most Popular Mobile Web Activity

August 18, 2010 – 12:08 pm

Consumers use their mobile devices for a variety of things: updating social networks, communicating with friends, searching for the latest deals. But data from Nielsen reveals consumers are doing something more traditional on their mobile devices: checking email. In fact, if all the time spent on the mobile Web during the month of June was [...]

By Casey Barto Newman | Posted in Direct Digital Marketing, email marketing, marketing, Mobile Marketing | Tags: checking email on a mobile device, Concentri, consumers' use of the mobile web, email, email analytics, eMarketer, emarketer reports, good direct digital marketing software, how consumers use the mobile web, importance of using mobile analytics, Knotice, marketing software, mobile analytics, mobile email stats, mobile web, mobile web stats, most popular mobile web activity, nielsen, nielsen data, software with mobile analytics, software with mobile email and web analytics, web analytics, what consumers do on the mobile web, what do consumers use the mobile web for | Comments (2)

Mark Winslow - Building Bridges, Connecting People

November 27, 2009 – 10:46 am

What do you get when you add 12 years of IT experience with a diverse background that includes everything from working on environmental compliance software to developing a controls system to automating the process of brewing beer? That’s easy - you get Knotice's newest Web Applications Developer, Mark Winslow. Wanting to get into a fresher, [...]

By Micah Hatton | Posted in Direct Digital Marketing, Knotice | Tags: building forms with software, building software bridges, business, Concentri, Concentri software, Direct Digital Marketing, direct digital marketing software, form building software, Knotice, Knotice technology, Mark Winslow, marketing software, marketing technology, mobile marketing software, software, software for form building, technology, working at Knotice | Leave a Comment

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