Webinar Recap: Customer Centric Tips

May 8, 2013 – 1:48 pm

If you missed yesterday’s webinar “Reaching Today’s Customer Requires a Revamp of Current Data Practices” featuring special guest Joanna O’Connell from Forrester Research, no worries.You can access the full playback from the here. Here are some highlights from concepts tweeted during the live webinar event (#DataRevamp): Consumers are savvier than ever before. They use more […]

By Casey Newman | Posted in Data | Tags: | Leave a Comment

6 Steps to Data Integration

May 6, 2013 – 1:13 pm

You already know that your audience is savvy – people have all sorts of new tech toys with which they can engage with your brand or company from an array of devices. From PC at work, to laptop at home, to smartphone, to iPad, to Kindle, to Google TV… it’s enough to blow your mind. […]

By Patti Renner | Posted in Data | Tags: | Leave a Comment

Is Big Data a Big Headache?

May 3, 2013 – 11:58 am

If data integration is on your roadmap, you’re not alone. Most marketers are struggling with the same issues when it comes to pulling together data from across sources to better understand and reach their customers. To help you get the most from your data, join us next week for a special live webinar, “Reaching Today’s […]

By Knotice | Posted in Data | Tags: | Leave a Comment

Get Personal with these 5 Personalization Tips

February 13, 2013 – 2:33 pm

In today’s ever changing digital world, making a customer feel special and as if you really know who they are is increasingly more important. As a connected consumer, there is nothing worse than opening an email and seeing a personalization failure of epic proportions. With that in mind, here are some quick tips to keep […]

By Lesley Matt | Posted in Personalization | Tags: , | Comments Off

Linking Offline Behavior through Email Receipts

January 28, 2013 – 2:12 pm

For many businesses, customers are shopping and buying through their branded website, branded retail stores, or through catalogs and call centers. Trying to identify and understand customers who utilize the offline buying options has been far more difficult to track. Consider what percent of all retail transactions include a loyalty card or a coupon code. […]

By Bryce Marshall | Posted in email marketing | Tags: , , , | Comments Off

The Glue of Great Universal Profile Data Management

January 23, 2013 – 2:11 pm

Knotice develops its platform and services to empower online marketers to better engage with their multi-channel, multi-device audiences. The foundation of better engagement with these audiences is data management, or in Knotice parlance Universal Profile Management (UPM). There are two fundamental objectives of UPM: • Utilize profile-based data management methods (online and offline attributes and […]

By Bryce Marshall | Posted in Data, email marketing | Tags: , , , | Comments (1)

State of Online Retail in 2013

January 16, 2013 – 1:32 pm

A few days ago, Shop.org and Forrester teamed up to release the report “The State of Retailing Online 2013: Key Metrics and Initiatives.” It’s full of great information. If you’re a member of Shop.org, you can get your copy here: http://www.shop.org/soro Here are three interesting takeaways: It’s All About Mobile Mobile is big and continues […]

By Knotice | Posted in Uncategorized | Tags: , , , | Comments Off

Breaking Down the Silos: Getting Started

January 7, 2013 – 1:36 pm

Retailers have made progress over the last decade trying to piece together a complete view of what’s going on with customers across marketing channels and touchpoints, but there’s clearly much more opportunity that exists to increase performance and minimize lost revenue when it comes to campaigns. If you look at recent research from Retail Systems […]

By Patti Renner | Posted in Data | Tags: , , , | Comments Off
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