Tips for Getting the Most Out of QR Codes

February 15, 2012 – 1:15 pm

There have been many questions surrounding the use of QR codes recently: Is the QR code dead/dying? Why aren’t marketers embracing it? And many more… A question on many minds is ‘Are QR codes not as accepted as they could be (here in the US) because marketers haven’t grasped the idea of offering an appropriate [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , , , | Leave a Comment

More Mobile Predictions for 2012

January 25, 2012 – 1:07 pm

It’s been great to see all the predictions and prognosticating about what’s to come this year – especially as it pertains to mobile. That said, today I’d like to expand on some of the points from an earlier post of mine about mobile expectations for 2012. People check their email on their mobile devices. In [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , | Leave a Comment

Review of Moosejaw’s 2D-Code Experience

December 7, 2011 – 1:58 pm

Moosejaw is using a QR code to give access to an “X-ray” app that lets you “see through” the clothing of the models in their catalog. Check it out here: http://bit.ly/sOeEB6. I’m definitely a fan of mobile strategy execution that provides an engagement like this for shoppers, and this one is awesome. I mean that [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , | Leave a Comment

Best Practices for Using 2D Barcodes

November 28, 2011 – 1:03 pm

Not long ago, our own Dave Lawson had a great conversation with Julie Ask at Forrester, during which Dave provided her with opinions, statistics and examples for several mobile-specific reports she was working on. I was fortunate to be on the call, taking copious notes. One of those reports was recently released. “2D Bar Codes: [...]

By Patti Renner | Posted in Mobile Marketing | Tags: , , , , , , , | Leave a Comment

Mobile Expectations for 2012

November 16, 2011 – 1:08 pm

2012 is nearly upon us, and with the end of another year comes a slew of predictions about what the next year will bring. Over the past year, the distribution and use of smartphones soared (as most everyone expected.) Recent research from Gartner reveals that during the third quarter of 2011, worldwide sales of smartphones [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , , , | Comments (1)

Simple Ways to Streamline Mobile Experiences

October 19, 2011 – 4:07 pm

In my last post, I provided some basic tips to consider when creating mobile sites or apps for your brand. These tips were part of a presentation that Molly Garris and I gave at Internet Retailer’s Mobile Commerce Forum last week. In addition to tips, we provided live reviews of mobile sites for several brands. [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , , , | Leave a Comment

Can Your Mobile Site or App Be Better?

October 17, 2011 – 3:10 pm

By now, most marketers know the importance of providing an excellent mobile experience, but creating a great mobile experience can be challenging, leaving some marketers to wonder ‘can my mobile site or app be better?’ I was fortunate to have the opportunity to help marketers answer that question at Internet Retailer’s Mobile Commerce Forum last [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , , | Comments (1)

How to Determine 2D Code Program Success

September 26, 2011 – 12:04 pm

When considering a 2D code campaign, a question marketers often ask me is, “How will I know if the program is a success?” In most cases, my explanation begins by having the marketers consider the reasonable expectations for the number of scans based on circumstances and historic precedent. (It’s a shot in the dark, but [...]

By Dave Lawson | Posted in Best Practices Insight | Tags: , , , , , , , , | Leave a Comment

More Pointers for Investing in Mobile

September 16, 2011 – 12:04 pm

The true beauty of mobile is that is can connect the varying contexts and mindsets that exist in the path to purchase. Customers have a connected device with them at all places and all times throughout their consideration, conversion, and ownership states. They use it to check email, take pictures, share with friends, contribute to [...]

By Dave Lawson | Posted in Best Practices Insight, Mobile Marketing | Tags: , , , , , , , , | Leave a Comment
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