dave lawson « The Lunch Pail

From the Show Floor: Mobile Insider Summit

August 19, 2011 – 12:01 pm

MediaPost’s Mobile Insider Summit never fails to provide great content and thought-provoking conversation. This year’s event in Tahoe was chock full of great advice and insight. Here are some of my takeaways from the show: It’s all about data: Data is key to both executive buy-in and the ability to optimize and scale a mobile [...]

By Dave Lawson | Posted in Industry News, Mobile Marketing | Tags: actionable data, Concentri, dave lawson, Knotice, making data actionable, marketing solutions, MediaPost, mediapost mobile insider summit, mobile, unifying data | Leave a Comment

More Tips for Links within SMS Campaigns

August 12, 2011 – 12:03 pm

Inserting links within text messages gives marketers the opportunity to form a deeper relationship with customers. If you approach your SMS program as 160 characters only, you limit the capability to connect emotionally with your customer. As with most mobile-based connectors, one must consider the context of the action and needs of the recipient at [...]

By Casey Barto Newman | Posted in Best Practices Insight | Tags: Bryce Marshall, dave lawson, Emily Haase, including links within your sms campaigns, Knotice, links within sms, mobile expertise, more tips for links within sms campaigns, SMS, text messaging tips | Leave a Comment

Tips for Links within SMS Campaigns

August 10, 2011 – 11:55 am

Including links within your text messages is a great way to add value to your mobile campaigns. But with the array of phones and mobile users out there, how can you be sure you’re creating an easy-to-navigate and enjoyable experience? To get some insight on links within SMS campaigns, I picked the brains of some [...]

By Casey Barto Newman | Posted in Best Practices Insight | Tags: Bryce Marshall, Concentri, dave lawson, Emily Haase, Knotice, mobile expertise, Mobile Marketing, sms expertise, sms tips, text messaging, tips for including links in a text message, tips for text messaging, using links within sms | Comments (1)

Knotice Heading to Bean Town for eTail East

August 5, 2011 – 1:05 pm

This year’s eTail East show kicks off Monday, and the Knotice team is excited to take part. Billed as the premier multi-channel retail conference dedicated to supporting the growth of the retail industry through high-level networking and extensive thought leadership, the show will focus on the core areas retailers should focus on in 2011 including: [...]

By Casey Barto Newman | Posted in Knotice | Tags: Bryce Marshall, dave lawson, etail east, Knotice, knotice at etail east, MediaPost, mediapost''s mobile insider summit, mobile expertise, retail strategies | Leave a Comment

Turnkey 2D Solutions to Unlock Real Value

August 3, 2011 – 12:02 pm

As the popularity of 2D barcodes continues to rise, marketers are faced with a variety of questions. One question I see often in marketing circles is “What turn-key 2D barcode solution would offer businesses and brands the most value?” First remember that no matter where your content comes from, it needs to be pulled into [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: 2d codes, 2d solutions, dave lawson, Direct Digital Marketing, Knotice, Mobile Marketing, mobile optimized content, technology, turnkey 2d solutions | Leave a Comment

Using Location-Based Tools

July 13, 2011 – 3:27 pm

As you know, nearly infinite circumstances can drive mobile engagement. Smartly leveraging those circumstances to your advantage can make the difference between a half-baked effort and a business-driving, exceptional experience for consumers. Many of the world’s biggest brands – those investing heavily in mobile – have gone through the expense of building out teams and [...]

By Dave Lawson | Posted in Mobile Marketing, Tech Tips | Tags: Concentri, creating purpose-driven mobile experiences, dave lawson, Knotice, location based marketing, location-based tips series, location-based tools, marketing, marketing tips, mobile, MS Tag, ms tag location based capabilities, purpose-driven mobile experiences, retail, selecting location-based tools, selecting the right marketing technology, tips | Leave a Comment

Tips for Location-Based Marketing, Part 3

July 6, 2011 – 12:03 pm

An in-the-moment approach to thinking about location and mobile marketing can be game changing on its own. Expanding that perspective to consider consumers’ lives being a series of moments that in many cases are repeated on a regular basis can be powerful as well. This is where Life Patterns might be an option. Life-pattern/Story boarding: [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: 2d barcodes, cultivate stronger relationships with your customer base, dave lawson, good marketing partner, good mobile partner, how to make the most out of your location-based marketing, Knotice, life pattern, location-based marketing strategies, location-based mobile marketing, marketing technology, marketing tips, mobile expertise, segmentation environment, storyboarding, technology, the role of location in marketing, tips for mobile location series | Comments (1)

Tips for Location-Based Marketing, Part 2

June 29, 2011 – 12:01 pm

Once you are confident you are able to deliver your marketing effort as intended you can look to location to deliver a high degree of relevancy. With all the amazing technological advances today, a human being can still only be in one place at one time, and very often that place ends up carrying with [...]

By Dave Lawson | Posted in Best Practices Insight, Mobile Marketing | Tags: 2d barcodes, cultivate stronger relationships with your customer base, dave lawson, good marketing partner, good mobile partner, how to make the most out of your location-based marketing, Knotice, location-based marketing strategies, location-based mobile marketing, marketing technology, marketing tips, mobile expertise, segmentation environment, technology, the role of location in marketing | Comments (2)

Tips for Location-Based Marketing: Part 1

June 27, 2011 – 12:32 pm

Marketers today are being impacted by location in ways that many would have never expected. When planning and executing mobile marketing strategies, location plays an inextricably important role. Given the fascination and hype surrounding location-based media options, check-ins, and the like, I’m leaving those targeting topics for another blogger, or at least another day. I [...]

By Dave Lawson | Posted in Best Practices Insight, Knotice, Mobile Marketing | Tags: 2d barcodes, considerations for location-based marketing campaigns, consumers, dave lawson, local marketing, location, location based marketing, location-based mobile marketing, marketing tips, mobile, mobile marketing companies, mobile tips, retail, technology, text message marketing, tips, tips for location-based marketing, using location in marketing | Leave a Comment

USPS’ 2D Barcode Promotion: 11 Tips for Success

June 15, 2011 – 12:31 pm

This spring, the US Postal Service (USPS) announced that it would offer a 3 percent discount on qualifying pieces of direct mail that utilize 2D barcodes. The discount runs from July through August. (The Postal Service — and Knotice (booth #1234) — are among the hundreds of exhibitors at this week’s IRCE conference in San [...]

By Dave Lawson | Posted in Best Practices Insight, Industry News, Mobile Marketing | Tags: dave lawson, how to implement 2d barcodes, how to take advantage of the postal service's 2d barcode promotion, how to use 2d barcodes on mailers, internet retailer conference, irce 2011, mobile, mobile tips, postal service 2d barcode promotion, tips for 2d barcode success, usps 2d code promotion | Leave a Comment

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