direct digital marketing software « The Lunch Pail: A Digital Marketing Blog

Key Questions for No-Limits Mobile Strategy

December 29, 2010 – 12:13 pm

Recently, a colleague and I had a good meeting with a brand marketer. I refer to it as good, not because it advanced to a real business opportunity. I say good because it brought to the surface some of the core elements to how brands should be approaching mobile today. These elements are based on […]

By Dave Lawson | Posted in Best Practices Insight, Direct Digital Marketing, Knotice, marketing, Mobile Marketing, Multi-Channel Marketing, Online Marketing Tactics, Uncategorized, Universal Profile Management | Tags: Direct Digital Marketing, direct digital marketing software, marketing software, marketing technology, Mobile Marketing, mobile marketing software, onsite targeting software, technology | Comments (3)

Cool Tools and Features to Explore

November 17, 2010 – 12:01 pm

I know free time is not a luxury most of us enjoy. But if you’re already a Concentri® user and you have a few minutes, it’s well worth your time to check out the value-added features that are available to you. Many of these will help you streamline your approach as you establish a strong […]

By Emily Haase | Posted in Direct Digital Marketing, Knotice | Tags: Direct Digital Marketing, direct digital marketing software, email, marketing software, mobile, software features and tools, tips, Web | Comments Off

Direct Digital Marketing Tools for Emergencies

August 30, 2010 – 11:55 am

If there’s one thing that’s certain, it’s that things can change in an instant. And in this age of instant information, business owners need to be ready and able to provide immediate updates about conditions affecting their operations. It could be something small like your power being temporarily disrupted. Or, it could be a flood […]

By Emily Haase | Posted in Best Practices Insight, Direct Digital Marketing, email marketing, marketing, Mobile Marketing, Onsite Targeting | Tags: Direct Digital Marketing, direct digital marketing software, email, marketing, targeted content, tools and strategies, using marketing software to communicate information during an emergency, website | Comments Off

Which Onsite Targeting Approach Works Best?

August 9, 2010 – 12:07 pm

The term "onsite targeting" is increasingly being adopted by the market. The press has done a nice job of chronicling the path of the term's adoption amongst technologists, and the increasingly warm reception to the technology from consumers. Emily Steel and Julia Angwin, writers for The Wall Street Journal, published an article last week entitled […]

By Brian Deagan | Posted in Direct Digital Marketing, Internet Governance, Knotice, Onsite Targeting | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mobile marketing software, On the Web’s Cutting Edge, on-site optimization, on-site targeting, online marketing software, onsite targeting, onsite targeting software, rules-based approach, software, technology, The Lunch Pail, The Wall Street Journal, Universal Profile Management, Which Onsite Targeting Approach Works Best | Comments (1)

Great Software Features For Retailers

August 2, 2010 – 11:57 am

On Friday I provided some details and insight into what a direct digital marketing software feature looks like. It is important to understand that a truly multi-channel software feature is able to impact more than a single channel or a even single strategy. Direct digital marketing is about focusing on the consumer and making improvements […]

By Josh Gordon | Posted in Direct Digital Marketing, Multi-Channel Marketing, Online Retail Marketing Tips, Shop.org | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, software, start date, technology, terms and conditions, The Lunch Pail, Universal Profile Management | Comments (1)

What’s a Direct Digital Marketing Software Feature?

July 30, 2010 – 12:02 pm

There is not yet a whole lot of direct digital marketing focused software in the marketplace. Most that contend for the moniker are really retrofit email marketing platforms that attempt to back in to (or buy up) deeper cross-channel functionality. That, or the players are really database marketing companies where the actual digital execution of […]

By Josh Gordon | Posted in Direct Digital Marketing, Knotice, Software Development | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, software, software features and benefits, technology, The Lunch Pail, truly cross-channel focused direct digital marketing, Universal Profile Management | Comments (1)

How Mobile Analytics Changed Email Strategy

July 28, 2010 – 12:42 pm

Today is a big day at Knotice, as the public announcement of some shiny new software features was announced. If you have not yet had the chance to check out the information about the updates to the software, please do. There are a number of enhancements, especially regarding Knotice’s overall mobile marketing capabilities. Since I […]

By Josh Gordon | Posted in Knotice, Direct Digital Marketing, marketing | Tags: technology, online marketing software, Direct Digital Marketing, mobile marketing software, Universal Profile Management, business, The Lunch Pail, software, marketing software, ESP, marketing technology, direct digital marketing software, email marketing software, Concentri software, onsite targeting software, on-site targeting, on-site optimization, conversion-oriented marketing, shiny new software features, concentri 3.17 | Comments (1)

Overcoming Mobile Coupon Challenges

July 26, 2010 – 12:24 pm

In the last two weeks stories have begun to trickle into the mobile marketing trade media that call into question the viability of mobile couponing. The first piece was penned by ReadWriteWeb writer Sarah Perez. The second was written by Chris Brassington, CEO of Starfish Consultants. Two articles lay out several different reasons for why […]

By Josh Gordon | Posted in Direct Digital Marketing, Mobile Marketing, Online Retail Marketing Tips | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, Sarah Perez, software, technology, The Lunch Pail, tice, Universal Profile Management, use a mobile coupon at retail | Comments (4)

Privacy Law and Direct Digital Marketing Update

July 21, 2010 – 12:11 pm

The rapid evolution of direct digital marketing, fueled by an intense reliance on data quality and capture, has entangled privacy and marketing, and drawn the attention of powerful lawmakers. It is wise to keep an eye out for any consumer privacy developments on Capitol Hill - especially when the developments may have an impact on […]

By Josh Gordon | Posted in behavioral targeting, Direct Digital Marketing, Internet Governance, Onsite Targeting, Shop.org | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, Federal Trade Commission, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting, onsite targeting software, retain customer loyalty, Rick Boucher, Shop.org, software, technology, The Lunch Pail, Universal Profile Management | Comments (5)

User-Generated Content Matters

July 16, 2010 – 11:18 am

I will guess that many of you who read this post’s headline muttered, "duh" under your breath. And, you're right. The statement is seemingly self-evident. There are very smart people, however, who are still skeptical that user-generated content matters. If you ever find yourself in an argument with a marketer who dislikes user-generated content (yes, […]

By Josh Gordon | Posted in 101: Online Marketing, Direct Digital Marketing, marketing, Online Marketing Tactics, Trend Spotting | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, Scientific American, software, technology, The Lunch Pail, Universal Profile Management, user generated content, User-Generated Content Matters, value of User-generated content, Wharton professor, Wharton professor Eric K. Clemons, writer Michael Moyer, Yelp | Comments (3)

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