Dutch Hollis « The Lunch Pail: A Digital Marketing Blog

The Lunch Pail Hits 500

June 10, 2011 – 11:28 am

The Lunch Pail approach is all about success that comes with hard work. When we started this blog back in 2008, it was intended to showcase our passion for hard work and the ‘roll up your sleeves’ attitude we have when it comes to powerful direct digital marketing. Its name is a nod to our […]

By Patti Renner | Posted in Knotice | Tags: Amy Chubbuck, Brian Deagan, Bryce Marshall, casey barto, Chris Holmok, dave lawson, Dutch Hollis, Emily Haase, Scott Cooper, The Lunch Pail, the lunch pail blog, todd fleming | Comments Off

The Art of Email Rendering

March 7, 2011 – 12:08 pm

Imagine if you will, an art exhibit where everyone is handed glasses with different types of kaleidoscopic lenses. With the right paintings, it could make for an impactful exhibit; highlighting the subjectivity of the art itself. And perhaps that would be part of what the artist would want to convey… or perhaps not. The analogy […]

By Dutch Hollis | Posted in Best Practices Insight, email marketing | Tags: Dutch Hollis, email marketing, email marketing best practices, email on mobile devices, email providers, email rendering, email rendering on mobile devices, email rendering tips, email rendering tool, email tips | Comments (2)

Apple’s Location Domination

April 2, 2010 – 11:03 am

In the interest of full disclosure, I am an Apple fan. I really love my iPhone and will give the iPad a chance when the 3G version is released. Part of what I love is that the experience, excepting network issues with AT&T, is always top notch. The reason I can count on Apple providing […]

By Dutch Hollis | Posted in marketing, Mobile Marketing | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, Dutch Hollis, email marketing software, ESP, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, software, technology, The Lunch Pail, Universal Profile Management | Comments Off

iPad and Direct Digital Marketing

January 29, 2010 – 12:08 pm

The announcement finally came how and when it was expected. We already knew Apple would be announcing a tablet on January 27, 2010. What we could only speculate on (or hack at with Photoshop), was what it might look like. What would the details and specs be? What will it cost? And, of course, those […]

By Dutch Hollis | Posted in Direct Digital Marketing, marketing, Online Channel Trends, technology adoption | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, Dutch Hollis, email marketing software, ESP, ipad, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, software, technology, The Lunch Pail, Universal Profile Management | Comments (4)

Better Email with Usability and A/B Testing

November 13, 2009 – 12:01 pm

I am a bit of a nerd when it comes to usability. I really get excited about the idea of tweaking a page to get just the right response… and learning why it works. When I overheard someone here at Knotice talking about an eye track study and heat maps, my ears perked up. Turns […]

By Dutch Hollis | Posted in Direct Digital Marketing, email marketing, marketing, Optimization, Testing | Tags: business, Direct Digital Marketing, direct digital marketing software, Dutch Hollis, email marketing, email marketing creative, email marketing software, email newsletter readability tips, email newsletter tips, ESP, marketing, marketing software, software, standards for email copy and email layout, tips for reviewing email copy and layout, usability studies, what keeps customers engaged | Comments (2)

More Mobile Marketing Red Tape… Still Okay?

August 24, 2009 – 12:03 pm

A couple months ago, I wrote about red tape in mobile marketing. The basic conclusion was that while sometimes it feels evil, it is necessary due to the fact that the mobile delivery channel is proprietary across a few carriers and because messaging bears hard costs for some. Shortly after I wrote that, the CSCA […]

By Dutch Hollis | Posted in Direct Digital Marketing, Mobile Marketing, The Online Marketing Space | Tags: business, Direct Digital Marketing, Dutch Hollis, marketing, Mobile Marketing, software, technology, third-party auditing, what new mobile marketing guidelines mean for the industry CSCA | Comments Off

Mobile and Knotice Press Round Up

June 5, 2009 – 12:18 pm

It's been a busy time here at Knotice thanks to extra attention from our friends in the digital marketing media and our recent series of posts on mobile marketing. In case you missed some of the recent posts about mobile marketing, our contributors covered many aspects, from program calls-to-action, to advanced mobile tactics, to how […]

By Josh Gordon | Posted in Direct Digital Marketing, Knotice, Mobile Marketing | Tags: Brian Deagan, Bryce Marshall, Direct Digital Marketing, Dutch Hollis, Mobile Marketing, QR codes, URL in a mobile browser, Verizon-Alltel news, virtues of mobile marketing red tape | Comments (1)

Mobile Recap, Previewing Tuesday's Bonus Post

December 8, 2008 – 9:26 pm

We have a great mobile post on the way for you soon... in the form of a bonus Tuesday blog entry! See, Christmas can come early! Given the coming post on mobile, from our CTO Bill Landers, I want to highlight a couple of the previous posts we've had here on the Lunch Pail about […]

By Josh Gordon | Posted in Knotice, Mobile Marketing | Tags: Bill Landers, Brian Deagan, Dutch Hollis, Mobile Marketing, Verizon | Comments Off

Don't Miss Our Rebuttal to a Recent ClickZ Article

August 29, 2008 – 11:20 am

Many of you may have noticed that Brian published a post on a Thursday, not one of our regular days. Consider it a early Labor Day present, and a timely rebuttal to a ClickZ article Brian felt perpetuated some of the issues that are plaguing email marketing right now. You can read the original article […]

By Josh Gordon | Posted in Best Practices Insight, email marketing, Knotice, Mobile Marketing, Online Channel Trends | Tags: Brian Deagan, Dutch Hollis, retail marketing, revolutionary mass mobile campaign, September 15, Shop.org, shop.org annual summit | Comments Off

Do You Need a Mobile strategy – No and Yes

June 13, 2008 – 12:28 pm

There is a great deal of uncertainty in the marketing world about the mobile channel. We see it every day. Is mobile marketing effective? Can this be demonstrated? What is the investment? How do we do it well? What does success look like? Our responses can vary based on the client and their marketing goals. […]

By Bryce Marshall | Posted in Mobile Marketing, Online Marketing Tactics | Tags: Brian Deagan, Dutch Hollis, Mobile Marketing, smart phone, SMS | Comments (1)

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