Email Marketing to Brides: A Redux

I’ve walked down the aisle, said ‘I do’, and mailed the thank you notes. My wedding is over, which means (or so I thought) that the wedding-related emails streaming into my inbox would finally stop. While the volume of emails has certainly slowed, I’m still seeing some of the bad marketing practices that I wrote […]

Avoiding the Industry-Wide 70% Opt-Out

"Why should I stay? Day after day, week after week, you tell me I'm important, but you don't show me. What are you going to do to make me stay?" Above is the excerpt from a bad email break-up. Your customers are yelling at you, "Pay attention to me or you will lose me." Are […]

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