email marketing tips « The Lunch Pail

Changes You Can Make Once You’ve Hit ‘Send’

January 30, 2012 – 12:59 pm

You’ve spent a lot of time crafting the perfect email campaign. But now that you’ve hit send, you’ve realized you need to make a tweak to the content. So, what can and what can’t you change once your campaign has been sent? Let’s take a look: Changes You CAN Make Links: If you’re using Concentri [...]

By Emily Haase | Posted in email marketing | Tags: changes you can and can't make once you've hit send, Concentri, email, email marketing, email marketing tips, Knotice, making email changes | Leave a Comment

Email Marketing to Brides: A Redux

November 4, 2011 – 12:00 pm

I’ve walked down the aisle, said ‘I do’, and mailed the thank you notes. My wedding is over, which means (or so I thought) that the wedding-related emails streaming into my inbox would finally stop. While the volume of emails has certainly slowed, I’m still seeing some of the bad marketing practices that I wrote [...]

By Casey Barto Newman | Posted in email marketing | Tags: email list hygiene, email marketing, email marketing tips, email marketing to brides, marketing to brides | Leave a Comment

Email: 4 Quick Tips Before You Send

October 28, 2011 – 12:15 pm

Someone once explained that personal email is like a handgun, and the send button is the trigger. You have to be sure your message is clear and correct because once you’ve “fired off” that email, as you can’t take it back. And that was just referring to personal emails. For direct digital marketers, the stakes [...]

By Patti Renner | Posted in email marketing | Tags: 4 quick tips before you send, checklist for email content, Concentri, email marketing, email marketing tips, email send checklist, email tips, Knotice | Comments (1)

Refresher on Email CAN-SPAM Laws

August 31, 2011 – 12:10 pm

I recently read that 95% of all emails sent can be considered spam. I thought it was a little high… that is, until I dug into my junk folder. Buried among the filtered “trash” were a few treasures – companies I actually wanted to hear from who never made it to my inbox. So, apparently [...]

By Patti Renner | Posted in email marketing | Tags: can-spam law, email, email marketing, email marketing tips, how to find the right email marketing partner, refresher on email can-spam laws, technology, what is the can-spam law | Leave a Comment

More Bridal Lessons for Email Marketers

July 22, 2011 – 12:30 pm

As my wedding date creeps closer and closer, the array of bad marketing practices I encountered at the beginning of this journey are still in play, only this time things are a little different. After I attended a bridal show in January, I wrote a post about some of the irritating email marketing practices that [...]

By Casey Barto Newman | Posted in Best Practices Insight, email marketing | Tags: best practices insight, bridal email, casey barto, email marketing tips, email marketing to brides, finding the right marketing partner, Knotice, lessons from a bridal expo, marketing technology, marketing to brides, retail, targeting brides, targeting consumers | Comments (1)

Useful Tips for HTML Email Design, Part 2

May 20, 2011 – 11:12 am

Earlier this week, I provided a couple of HTML tips for making sure your emails always look their best. As I mentioned previously, most designers building HTML e-mails understand and implement most best practices, such as avoiding large images, but there seems to be a large disconnect with some of the more subtle yet equally [...]

By Todd Fleming | Posted in Best Practices Insight, email marketing | Tags: css tricks and tips, design tips, email, email design, email marketing tips, how to make your emails look their best, html, html tips, html tips for email, Knotice, marketing, more html tips for email, technology | Comments (1)

Useful Tips for HTML Email Design, Part 1

May 18, 2011 – 11:44 am

It seems that no matter how often best practices are discussed with regards to HTML e-mail design, designers are consistently making the same mistakes. This makes things difficult for clients who make the initial review of content and other designers or testers also working with and eventually implementing the code. Most designers building HTML e-mails [...]

By Todd Fleming | Posted in Best Practices Insight, email marketing | Tags: designing for email, email, email design, email marketing tips, how to design email using html, html, html email tips, html tips for email, Knotice, marketing, optimizing email, technology | Comments (1)

What Makes a Good Email Campaign?

May 9, 2011 – 10:53 am

To help you create effective and targeted email campaigns, here are some tips from the pros here at Knotice. “A great campaign is tightly targeted, well tested and timely. Targeted, to make sure the message is relevant for the recipient while providing the best ROI for the sender. Tested, to ensure the message is as [...]

By Knotice | Posted in email marketing | Tags: email, email campaign tips, email marketing, email marketing from knotice, email marketing tips, Knotice, knotice experts, what makes a good email campaign | Leave a Comment

How to Write Better Email Subject Lines

January 31, 2011 – 1:11 pm

Email marketing is only as strong as its open rates. And the subject line is bait on the hook for people to bite – to click and access your message sent. No matter how brilliant your email may be, campaign success hinges on a short string of words with enough zing to inspire an open. [...]

By Patti Renner | Posted in Best Practices Insight, email marketing | Tags: 5 ways to write better subject lines, email, email marketing, email marketing tips, email writing tips, how to write better subject lines, improving email marketing, Knotice, mobile email opens report, who reads email on their mobile device | Comments (10)

Four Tips to Better Emails and Messages

December 17, 2010 – 12:57 pm

In today’s business environment, every impression counts. Messages that are “good enough” no longer really are. What you say, and how you say it, reflects back on you and your brand. With this in mind, you’re missing a great opportunity when you settle for the basic, pre-programmed messages for your emails, especially for your auto-responders. [...]

By Patti Renner | Posted in Best Practices Insight, Direct Digital Marketing, email marketing | Tags: email, email marketing, email marketing tips, improving email content, Knotice, landing pages, mobile, SMS, texts, tips and tricks, tips for better emails, tips for better emails and messages | Leave a Comment

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