email marketing tips « The Lunch Pail

How to Write Better Email Subject Lines

January 31, 2011 – 1:11 pm

Email marketing is only as strong as its open rates. And the subject line is bait on the hook for people to bite – to click and access your message sent. No matter how brilliant your email may be, campaign success hinges on a short string of words with enough zing to inspire an open. [...]

By Patti Renner | Posted in Best Practices Insight, email marketing | Tags: 5 ways to write better subject lines, email, email marketing, email marketing tips, email writing tips, how to write better subject lines, improving email marketing, Knotice, mobile email opens report, who reads email on their mobile device | Comments (14)

Four Tips to Better Emails and Messages

December 17, 2010 – 12:57 pm

In today’s business environment, every impression counts. Messages that are “good enough” no longer really are. What you say, and how you say it, reflects back on you and your brand. With this in mind, you’re missing a great opportunity when you settle for the basic, pre-programmed messages for your emails, especially for your auto-responders. [...]

By Patti Renner | Posted in Best Practices Insight, Direct Digital Marketing, email marketing | Tags: email, email marketing, email marketing tips, improving email content, Knotice, landing pages, mobile, SMS, texts, tips and tricks, tips for better emails, tips for better emails and messages | Leave a Comment

HTML Tips for Optimizing Your Emails

December 8, 2010 – 1:09 pm

With all of the fantastic things people are doing with HTML these days, it can be easy to forget just how far behind email is in the rendering game. With that in mind, we’d like to offer a couple suggestions to help optimize your marketing communications for almost any inbox. Set the table: Although div [...]

By Emily Haase | Posted in Best Practices Insight, email marketing | Tags: Direct Digital Marketing, e-marketing, email marketing, email marketing tips, email rendering, email tips, how to optimize email using html, how to optimize your emails, how to use html in email, html for email, html tags, html tips for email, improve email rendering, optimizing email, optimizing email with html, testing and targeting | Comments (3)

Spring Knotice Press Roundup

July 2, 2010 – 11:58 am

As regular readers of The Lunch Pail know, every so often we like to take some time to update you on what has been happening here at Knotice. Now that July is upon us and the second quarter of the year has come to an end, it is time again for an update. It has [...]

By Casey Barto Newman | Posted in Direct Digital Marketing, email marketing, Knotice, marketing, Onsite Targeting, Universal Profile Management | Tags: articles about knotice, Bill Siwicki, brian deagan, Bryce Marshall, btob magazine, case studies, crocs, crocs mobile campaign, crocs shoes, Dan Butcher, Direct Digital Marketing, direct digital marketing resources, direct digital marketing technology, email marketing list hygiene tips, email marketing tips, email marketnig, Internet Retailer, karen j bannan, Knotice, knotice meets the press, knotice resources, marketing, marketing software, marketing technology, mobile, mobile commerce, Mobile Marketer, Mobile Marketing, online marketing, online retail, Online Strategies Magazine, press roundup, retailers, SMS campaigns, sms strategy, successful sms campaigns, text message marketing, Universal Profile Management, uses for universal profile management | Leave a Comment

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