Creating Great Email Headlines

February 22, 2012 – 1:00 pm

Email is a great direct digital marketing tool. Marketers are always on the lookout for ways to improve their campaigns and one area of focus should be the headline of the email. The goal of a headline is not to sell and not to yell (though some may appear to do both), but to pull [...]

By Casey Barto Newman | Posted in email marketing | Tags: , , , , | Leave a Comment

More Tips for Writing Better Email Subject Lines

February 20, 2012 – 1:15 pm

Email remains the catalyst of an integrated, cross-channel marketing approach, so a high-performing subject line becomes essential for ensuring those open rates. About a year ago, I wrote on this topic, sharing with you my “5 C’s”. Now let’s look at ways to make those few words even stronger. “Choose me! Choose me!” When you [...]

By Patti Renner | Posted in email marketing | Tags: , , , , , , | Comments (1)

Juicy Morsels from Email Summit 2012

February 10, 2012 – 1:00 pm

When I couldn’t type fast enough, I switched to notebook and pen. And by the end of the second day of sessions at the MarketingSherpa Email Summit 2012, my overworked pen had virtually exploded, bleeding purple on fingers unrelenting, scribbling page after page of high-value insights captured from hours of juicy presentations. My notebook could [...]

By Patti Renner | Posted in email marketing | Tags: , , , , , , | Leave a Comment

Changes You Can Make Once You’ve Hit ‘Send’

January 30, 2012 – 12:59 pm

You’ve spent a lot of time crafting the perfect email campaign. But now that you’ve hit send, you’ve realized you need to make a tweak to the content. So, what can and what can’t you change once your campaign has been sent? Let’s take a look: Changes You CAN Make Links: If you’re using Concentri [...]

By Emily Haase | Posted in email marketing | Tags: , , , , , , | Leave a Comment

Easy Photoshop Tips for Marketers

December 12, 2011 – 12:45 pm

Let’s assume we’re building a holiday email, want to include a stock photo of Santa Claus in the design and choose the image pictured to the right. Since Santa will most likely be repurposed on a landing page and a separate, direct mail piece, we’ll download a large, high-quality version that can effectively be resized [...]

By Mike D'Agruma | Posted in Design Tips | Tags: , , , , , , , | Leave a Comment

Email Marketing to Brides: A Redux

November 4, 2011 – 12:00 pm

I’ve walked down the aisle, said ‘I do’, and mailed the thank you notes. My wedding is over, which means (or so I thought) that the wedding-related emails streaming into my inbox would finally stop. While the volume of emails has certainly slowed, I’m still seeing some of the bad marketing practices that I wrote [...]

By Casey Barto Newman | Posted in email marketing | Tags: , , , , | Leave a Comment

Email: 4 Quick Tips Before You Send

October 28, 2011 – 12:15 pm

Someone once explained that personal email is like a handgun, and the send button is the trigger. You have to be sure your message is clear and correct because once you’ve “fired off” that email, as you can’t take it back. And that was just referring to personal emails. For direct digital marketers, the stakes [...]

By Patti Renner | Posted in email marketing | Tags: , , , , , , , | Comments (1)

Building Emails around Images Turned Off

September 19, 2011 – 11:56 am

You’ve worked hard on that campaign. Your designer did a fantastic job. The email looks great. The colors are just right. Love the font. It all just works – especially how she was able to integrate the special offer into the image used for her design. Very cool. Too bad about 95% of email subscribers [...]

By Patti Renner | Posted in email marketing | Tags: , , , , , | Leave a Comment

Refresher on Email CAN-SPAM Laws

August 31, 2011 – 12:10 pm

I recently read that 95% of all emails sent can be considered spam. I thought it was a little high… that is, until I dug into my junk folder. Buried among the filtered “trash” were a few treasures – companies I actually wanted to hear from who never made it to my inbox. So, apparently [...]

By Patti Renner | Posted in email marketing | Tags: , , , , , , , | Leave a Comment

What Makes a Good Email Campaign?

May 9, 2011 – 10:53 am

To help you create effective and targeted email campaigns, here are some tips from the pros here at Knotice. “A great campaign is tightly targeted, well tested and timely. Targeted, to make sure the message is relevant for the recipient while providing the best ROI for the sender. Tested, to ensure the message is as [...]

By Knotice | Posted in email marketing | Tags: , , , , , , , | Leave a Comment
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