Email Essentials over Breakfast

May 15, 2013 – 12:00 pm

Ah, email. With all the articles being written about the mobility of consumers, the death of third party cookies and other tech news, it seems like the good old standby email has been overlooked recently. Even though consumer behavior and technology are evolving at a rapid pace, email remains a preferred way to communicate with […]

By Knotice | Posted in email marketing | Tags: | Leave a Comment

A Look at St. Patrick’s Day Emails

March 18, 2013 – 12:54 pm

St. Patrick’s Day is my favorite holiday. I love all things Irish, so the chance to dress up in as many Irish-themed items as possible (without getting weird looks) always excites me. Not only was I looking forward to getting dressed up yesterday, I was also wondering what kind of St. Patrick’s Day deals awaited […]

By Casey Newman | Posted in email marketing | Tags: | Comments Off

Email Marketing Resource Guides

March 6, 2013 – 1:18 pm

In today’s marketing universe, two things are certain: 1) email isn’t going anywhere; and, 2) a mobile-first approach is more important than ever. If you’re working to improve the quality of your email campaigns across mobile, or you just want some useful tips to improve email open rates, we’ve just published two new guides that […]

By Knotice | Posted in email marketing | Tags: , | Comments Off

Asking for Customer Info: A Cautionary Tale

February 27, 2013 – 1:13 pm

I recently received an email from my home insurance provider asking me to fill out a brief questionnaire. Working in marketing, I tend to be slightly more receptive to these requests, but in this case, the way it was presented put the marketer in me at odds with the customer in me. How so? Let’s […]

By Micah Hatton | Posted in email marketing | Tags: , | Comments (1)

Valentine’s Day Emails Show the Love

February 15, 2013 – 2:10 pm

Retailers were spreading the love this Valentine’s Day. To get customers in the door, many retailers (and restaurants) like Starbucks and Qdoba offered special deals via email and other channels. Today, I’m going to perform a post-mortem on the Valentine’s Day emails I received. I noticed a very obvious (and appropriate) trend this year: the […]

By Casey Newman | Posted in email marketing | Tags: , | Comments Off

Email List Cleaning Gets Dirty

January 30, 2013 – 12:44 pm

I love email. I guess you might say that I’m an email hoarder. I study them. I save the good ones as a “swipe file” to refer to for campaign inspiration. And sometimes I actually just enjoy keeping in touch with my favorite brands. However, I’m seeing a disturbing trend. In the past few of […]

By Patti Renner | Posted in email marketing tips | Tags: | Comments Off

Linking Offline Behavior through Email Receipts

January 28, 2013 – 2:12 pm

For many businesses, customers are shopping and buying through their branded website, branded retail stores, or through catalogs and call centers. Trying to identify and understand customers who utilize the offline buying options has been far more difficult to track. Consider what percent of all retail transactions include a loyalty card or a coupon code. […]

By Bryce Marshall | Posted in email marketing | Tags: , , , | Comments Off

A Mulitchannel View of the Customer Through Email

January 25, 2013 – 12:49 pm

On Wednesday I wrote about how it’s email address that is the linchpin for linking consumer activity data across channels and devices, and integrating the intelligence of disparate business systems. Now, let’s look at some examples of how this works: Knotice’s ESP customers enjoy two unique features: When the email recipient opens the email, our […]

By Bryce Marshall | Posted in email marketing, data management platform | Tags: , , , , | Comments Off

The Glue of Great Universal Profile Data Management

January 23, 2013 – 2:11 pm

Knotice develops its platform and services to empower online marketers to better engage with their multi-channel, multi-device audiences. The foundation of better engagement with these audiences is data management, or in Knotice parlance Universal Profile Management (UPM). There are two fundamental objectives of UPM: • Utilize profile-based data management methods (online and offline attributes and […]

By Bryce Marshall | Posted in Data, email marketing | Tags: , , , | Comments (1)

Responsive Email Design: The Basics

January 9, 2013 – 1:59 pm

As mobile technology continues to gain traction as a viable way for customers to access content wherever and whenever they want, smart marketers are following the trend by creating and designing emails that work beautifully not only on a desktop screen, but also on a mobile device. Responsive email design can be a tremendously effective […]

By Micah Hatton | Posted in Design Tips, email marketing tips | Tags: , , , | Comments Off
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