email marketing « The Lunch Pail

Email Marketing to Brides: A Redux

November 4, 2011 – 12:00 pm

I’ve walked down the aisle, said ‘I do’, and mailed the thank you notes. My wedding is over, which means (or so I thought) that the wedding-related emails streaming into my inbox would finally stop. While the volume of emails has certainly slowed, I’m still seeing some of the bad marketing practices that I wrote [...]

By Casey Barto Newman | Posted in email marketing | Tags: email list hygiene, email marketing, email marketing tips, email marketing to brides, marketing to brides | Comments (1)

Email: 4 Quick Tips Before You Send

October 28, 2011 – 12:15 pm

Someone once explained that personal email is like a handgun, and the send button is the trigger. You have to be sure your message is clear and correct because once you’ve “fired off” that email, as you can’t take it back. And that was just referring to personal emails. For direct digital marketers, the stakes [...]

By Patti Renner | Posted in email marketing | Tags: 4 quick tips before you send, checklist for email content, Concentri, email marketing, email marketing tips, email send checklist, email tips, Knotice | Comments (1)

Building Emails around Images Turned Off

September 19, 2011 – 11:56 am

You’ve worked hard on that campaign. Your designer did a fantastic job. The email looks great. The colors are just right. Love the font. It all just works – especially how she was able to integrate the special offer into the image used for her design. Very cool. Too bad about 95% of email subscribers [...]

By Patti Renner | Posted in email marketing | Tags: 95% of people turn images off in email, email marketing, email marketing solutions, email stats, email tips, how to build emails around images being turned off | Leave a Comment

Refresher on Email CAN-SPAM Laws

August 31, 2011 – 12:10 pm

I recently read that 95% of all emails sent can be considered spam. I thought it was a little high… that is, until I dug into my junk folder. Buried among the filtered “trash” were a few treasures – companies I actually wanted to hear from who never made it to my inbox. So, apparently [...]

By Patti Renner | Posted in email marketing | Tags: can-spam law, email, email marketing, email marketing tips, how to find the right email marketing partner, refresher on email can-spam laws, technology, what is the can-spam law | Leave a Comment

What Makes a Good Email Campaign?

May 9, 2011 – 10:53 am

To help you create effective and targeted email campaigns, here are some tips from the pros here at Knotice. “A great campaign is tightly targeted, well tested and timely. Targeted, to make sure the message is relevant for the recipient while providing the best ROI for the sender. Tested, to ensure the message is as [...]

By Knotice | Posted in email marketing | Tags: email, email campaign tips, email marketing, email marketing from knotice, email marketing tips, Knotice, knotice experts, what makes a good email campaign | Leave a Comment

Email Marketing Stays Strong

May 2, 2011 – 11:38 am

A little over a year ago, many direct marketers were quietly concerned that email was on its way out. “The bloom was off the rose” as one described it. Between increasingly negative consumer attitudes, overloaded inboxes and the fact that younger consumers seem to prefer SMS, apps and social messaging, it seemed a legitimate conclusion. [...]

By Patti Renner | Posted in Direct Digital Marketing, email marketing | Tags: Direct Digital Marketing, email is not dead, email marketing, Forrester Research, marketing, technology, tools | Comments (1)

Mobile Optimized Email Simplified

April 29, 2011 – 12:26 pm

“We really need to make sure our email campaigns render properly every mobile device – not just on an iPhone. I mean, we don’t need to invest good money and time in an email campaign that people can hardly read if they open it on their BlackBerry.” Sound familiar? You already know that more and [...]

By Patti Renner | Posted in email marketing, Knotice, Mobile Marketing | Tags: Concentri, creating mobile optimized email, email, email marketing, Knotice, marketing technology, mobile, mobile optimized email, mobile optimized email made easy, mobile optimized email solution, screencasts, simple marketing solutions | Comments (3)

The Customer is King of Marketing Strategy

March 18, 2011 – 12:03 pm

As marketers, we’re always searching for the next big idea to guide our approach. We buy business books. We delve into research and analysis and webinars and such. However, one golden thread of marketing common sense weaves through them all: It’s about the customer. Now, you’ve heard the clichés before. While there’s good reason that [...]

By Patti Renner | Posted in Direct Digital Marketing | Tags: creating a direct digital marketing strategy, creating stronger direct digital marketing, customer centric strategy, customers, Direct Digital Marketing, effectively reaching consumers, email, email marketing, reaching consumers, Universal Profile Management | Comments (1)

The Art of Email Rendering

March 7, 2011 – 12:08 pm

Imagine if you will, an art exhibit where everyone is handed glasses with different types of kaleidoscopic lenses. With the right paintings, it could make for an impactful exhibit; highlighting the subjectivity of the art itself. And perhaps that would be part of what the artist would want to convey… or perhaps not. The analogy [...]

By Dutch Hollis | Posted in Best Practices Insight, email marketing | Tags: 3 tips for email rendering, Dutch Hollis, email marketing, email marketing best practices, email on mobile devices, email providers, email rendering, email rendering on mobile devices, email rendering tips, email rendering tool, email tips, Knotice | Comments (2)

Mobile, Facebook Messaging & Email Marketing

February 16, 2011 – 12:03 pm

Part 2 of 2 On Monday as I recapped the Email Evolution Conference, I started with social media as one of the three takeaways from the event. To review, these three represented the three important dynamics that clearly are impacting everybody in the room. These are themes that everyone at the conference can take back [...]

By Bryce Marshall | Posted in Direct Digital Marketing, email marketing, Mobile Marketing | Tags: Bryce Marshall, Direct Digital Marketing, email, email data, email evolution conference 2011, email marketing, Facebook, facebook messages, Knotice, mobile, mobile's impact on email, social media, social media's impact on email, takeaways from the email evolution conference, who reads email on a mobile device | Leave a Comment

Follow

Follow “The Lunch Pail”

Powered by WordPress.com