More Tips for Writing Better Email Subject Lines

February 20, 2012 – 1:15 pm

Email remains the catalyst of an integrated, cross-channel marketing approach, so a high-performing subject line becomes essential for ensuring those open rates. About a year ago, I wrote on this topic, sharing with you my “5 C’s”. Now let’s look at ways to make those few words even stronger. “Choose me! Choose me!” When you [...]

By Patti Renner | Posted in email marketing | Tags: , , , , , , | Comments (2)

Tips for Getting the Most Out of QR Codes

February 15, 2012 – 1:15 pm

There have been many questions surrounding the use of QR codes recently: Is the QR code dead/dying? Why aren’t marketers embracing it? And many more… A question on many minds is ‘Are QR codes not as accepted as they could be (here in the US) because marketers haven’t grasped the idea of offering an appropriate [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , , , | Leave a Comment

Explore the Power of Uniting the Channels

February 13, 2012 – 1:14 pm

As campaign messages overlap and channels begin to blur, marketers need to rethink how to best reach consumers with the right message at the right moment. Providing a seamless cross-channel brand experience is now a necessity for marketers. We’re pleased to announce that we are sponsoring a webinar tomorrow that will give marketers actionable insights [...]

By Knotice | Posted in Industry News | Tags: , , , , , , , | Leave a Comment

2012 Tradeshow Season Begins for Knotice

February 6, 2012 – 1:25 pm

Punxsutawney Phil has seen his shadow, which means there will apparently be six more weeks of winter (which thankfully hasn’t been that bad this year.) It also marks the beginning of tradeshow season for Knotice. The Knotice team will be escaping the (sort of) chilly air, heading west to MarketingSherpa’s Email Summit in Las Vegas [...]

By Casey Barto Newman | Posted in Knotice | Tags: , , , , | Leave a Comment

Knotice Crowns its First Fantasy Football Champion

February 3, 2012 – 1:05 pm

In honor of Super Bowl weekend, we thought we’d get in the football spirit and give you a look at the results from Knotice’s first fantasy football faceoff. There was plenty of trash talk and scrambling to get the perfect roster together, but in the end there could only be one champion. In what was [...]

By Knotice | Posted in Knotice | Tags: , , , | Comments (2)

Changes You Can Make Once You’ve Hit ‘Send’

January 30, 2012 – 12:59 pm

You’ve spent a lot of time crafting the perfect email campaign. But now that you’ve hit send, you’ve realized you need to make a tweak to the content. So, what can and what can’t you change once your campaign has been sent? Let’s take a look: Changes You CAN Make Links: If you’re using Concentri [...]

By Emily Haase | Posted in email marketing | Tags: , , , , , , | Leave a Comment

Announcing Our Strategic Partnership with Gigya

January 27, 2012 – 2:40 pm

Here at Knotice, our focus has always been about providing service and software that helps marketers increase ROI with more relevant messaging across channels. Ours is the only platform that unites the channels from the ground up, with data collection and channel execution natively unified within the same platform. Now that elegant solution extends into [...]

By Patti Renner | Posted in Industry News, Knotice | Tags: , , , , , , , , | Comments (1)

CES Roundup 2012: Trend Watch

January 20, 2012 – 1:12 pm

The Consumer Electronic Show (CES) took place last week in Las Vegas, and whether you walked through the 1.8 million square foot convention area or followed it through a multitude of RSS feeds, blogs, video, articles, etc. there’s still a lot that can be easily missed. This year I opted for the latter and followed [...]

By Elizabeth Huebner | Posted in Industry News | Tags: , , , , | Leave a Comment

On Air with Knotice

January 16, 2012 – 12:50 pm

With lingering unemployment, job creation is on the minds of folks across the country, especially during this election season. One leading Northeast Ohio-based radio show, The Civic Commons, decided to tackle that very question, asking listeners “Mommy, where do jobs come from?” in a recent radio program and podcast. Knotice’s own Jon Grimm and Brent [...]

By Casey Barto Newman | Posted in Knotice | Tags: , , , , , , , , , | Leave a Comment

Five Trends to Watch in 2012: Part 5

January 13, 2012 – 1:04 pm

In the past several days, I’ve outlined my personal shortlist of trends I’m watching in 2012. So far they are: #4 — Consumer data, privacy and preferences #3 – Multi-/cross-channel attribution #2 – Understanding multi-screen profiles #1 – Mobile and social own the conversation Finally, the fifth trend to watch in 2012 is concept that [...]

By Bryce Marshall | Posted in marketing, Trend Spotting, Uncategorized | Tags: , , , , , , | Leave a Comment
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