Building a Better Website Experience

April 6, 2012 – 11:59 am

Your website is the window into your brand, with a percentage of your marketing directing people back to it, so it’s important to put your best face forward – one that your key prospects will respond to. Here at Knotice, our own Knotice website recently got a makeover. What started out as a refresh ended […]

By Patti Renner | Posted in Uncategorized | Tags: , , | Comments Off

Quick and Easy Site Personalization with Live Zones

March 19, 2012 – 11:55 am

When it comes to website content, live zones are an often under-utilized resource. In simple terms, live zones make it easy for marketers to change content on a website without involving IT. If you’d like more information on how these easy to edit areas of content on a website work, check out this post. The […]

By Emily Haase | Posted in Onsite Targeting | Tags: , , , , , | Comments (2)

Save Time by Targeting with Live Zones

July 25, 2011 – 12:47 pm

Previously, when marketers wanted to use different content to target different people, they created a variety of lists. Each list got one variation of the content. This approach accomplished the goal, but was time consuming and inefficient. Thanks to dynamic content and live zones, there’s no longer a need for marketers to create scores of […]

By Emily Haase | Posted in Best Practices Insight, Knotice, Tech Tips | Tags: , , , , , , , , , , | Comments (4)

Landing Page Optimization Resources

July 19, 2010 – 12:18 pm

It’s no secret that landing page optimization is a hot topic in direct digital marketing right now. Marketers are constantly looking for landing page optimization updates and innovations. Here are two new resources that outline simple ways to make landing page optimization practical and flexible. Lunch Pail contributor Lesley Matt provides an overview of how […]

By Casey Newman | Posted in Direct Digital Marketing, Optimization | Tags: , , , , , | Comments (1)

Knotice Customer Gets in the Digital Driver's Seat

November 6, 2009 – 12:41 pm

As The Lunch Pail's newest contributor, I will provide updates on some of the most cutting edge direct digital marketing programs and campaigns from some of Knotice's newest customers. Today's installment involves a really cool example of onsite targeting. Classic Auto Group has taken evasive action to avoid a routine website by implementing onsite targeting […]

By Emily Haase | Posted in behavioral targeting, Direct Digital Marketing, Knotice, marketing, Onsite Targeting | Tags: , , , , , , , , , , , , , | Comments (1)
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