New Research on Customer Retention and Mobile

August 22, 2011 – 12:04 pm

Just as the new research by Aberdeen Group reveals an interesting dynamic between mobile marketing and increased revenue, there’s a similar dynamic between mobile and customer retention. The report “Metric-Driven Mobile Marketing: Increasing Marketing’s Revenue Contribution,” highlights the differences between organizations effectively using mobile as part of their overall multi-channel mix versus those who do […]

By Patti Renner | Posted in Best Practices Insight, Mobile Marketing | Tags: , , , , , | Comments (8)

Unpacking Some Souvenirs for Marketers

February 28, 2011 – 12:08 pm

Part 1 of 2 After traveling last week, I wanted to make sure I gave each of you some souvenirs from last week’s show (“Knotice-Went-to-eTail-West-and-I-All-I-Got-Was-This-Lousy-Shirt” is not quite my style). And as the word “souvenir” comes directly from the French word “to remember,” here instead are some tips and takeaways – real souvenirs – that […]

By Patti Renner | Posted in Best Practices Insight, Direct Digital Marketing | Tags: , , , | Comments (1)

Angry Birds and Data-Based Platforms

February 23, 2011 – 1:26 pm

Welcome to your sneak peak into the sessions of eTail West 2011, blogging live from just outside of Palm Springs. The morning opened with Paul Alfieri, VP of Marketing with Limelight Networks, discussing the challenges of creating effective multi-channel experiences, which means marketing to the “hyperconnected customer.” As we’ve mentioned here on the Lunch Pail […]

By Patti Renner | Posted in Direct Digital Marketing | Tags: , , , , | Comments (2)

Lists vs. Profiles

January 21, 2011 – 1:13 pm

If you’ve ever had the chance to talk to a Knotice employee about Concentri, chances are the term “profile” has come up once or twice. Concentri is what we call a profile driven environment. This means that Concentri houses each individual who interacts with your direct digital marketing as an individual record, or profile. This […]

By Emily Haase | Posted in Direct Digital Marketing, email marketing, Universal Profile Management | Tags: , , , , , | Comments (2)

Key Questions for No-Limits Mobile Strategy

December 29, 2010 – 12:13 pm

Recently, a colleague and I had a good meeting with a brand marketer. I refer to it as good, not because it advanced to a real business opportunity. I say good because it brought to the surface some of the core elements to how brands should be approaching mobile today. These elements are based on […]

By Dave Lawson | Posted in Best Practices Insight, Direct Digital Marketing, Knotice, marketing, Mobile Marketing, Multi-Channel Marketing, Online Marketing Tactics, Uncategorized, Universal Profile Management | Tags: , , , , , , , | Comments (3)

Knotice Again Recognized for Growth

December 10, 2010 – 2:35 pm

Northeast Ohio is a great place to live. As we’ve mentioned before Akron is home to innovation in a variety of industries from healthcare to plastics to direct digital marketing. This week, Knotice was recognized as the fastest growing company in Akron, ranking #8 in northeast Ohio at the Weatherhead 100 Awards. The Weatherhead 100 […]

By Casey Newman | Posted in Knotice | Tags: , , , , , | Comments Off

Cool Tools and Features to Explore

November 17, 2010 – 12:01 pm

I know free time is not a luxury most of us enjoy. But if you’re already a Concentri® user and you have a few minutes, it’s well worth your time to check out the value-added features that are available to you. Many of these will help you streamline your approach as you establish a strong […]

By Emily Haase | Posted in Direct Digital Marketing, Knotice | Tags: , , , , , , , | Comments Off

Mobile Buyflow Using Device-Optimized Templates

September 17, 2010 – 12:00 pm

In Dutch’s most recent post, he discussed email on the third screen. I’d like to follow that up by talking about the shopping experience through a mobile device, otherwise known as “mobile buyflow.” Industry best practices dictate the importance of making a user’s Web page encounter as efficient and useful as possible per browser and […]

By Scott Cooper | Posted in Best Practices Insight, Mobile Marketing | Tags: , , , , , , | Comments (4)

Which Onsite Targeting Approach Works Best?

August 9, 2010 – 12:07 pm

The term "onsite targeting" is increasingly being adopted by the market. The press has done a nice job of chronicling the path of the term's adoption amongst technologists, and the increasingly warm reception to the technology from consumers. Emily Steel and Julia Angwin, writers for The Wall Street Journal, published an article last week entitled […]

By Brian Deagan | Posted in Direct Digital Marketing, Internet Governance, Knotice, Onsite Targeting | Tags: , , , , , , , , , , , , , , , , , , , , , | Comments (1)
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