Why Marketers Need a DMP

July 27, 2012 – 12:15 pm

Now that you know what a data management platform (DMP) is, let’s take a look at how you can use it to enrich your customer profiles and enhance the customer experience. Once a robust DMP solution is in place, data from multiple sources comes together to enrich universal profiles within a single unified platform. No […]

By Patti Renner | Posted in data management platform, Direct Digital Marketing, email marketing, Knotice, online consumer experience, Personalization, Universal Profile Management | Tags: , , , , | Comments (1)

Creating Segments with Your Data

September 23, 2011 – 12:08 pm

The drive for brands to better engage across channels is in high gear – getting the right message (content, offers, options, etc.) to the right person at the right moment with seamless consistency across channels. With so many different messages targeting so many different audiences through so many different routes – having the right solution […]

By Patti Renner | Posted in marketing, The Online Marketing Space | Tags: , , , | Comments (1)

More Pointers for Investing in Mobile

September 16, 2011 – 12:04 pm

The true beauty of mobile is that is can connect the varying contexts and mindsets that exist in the path to purchase. Customers have a connected device with them at all places and all times throughout their consideration, conversion, and ownership states. They use it to check email, take pictures, share with friends, contribute to […]

By Dave Lawson | Posted in Best Practices Insight, Mobile Marketing | Tags: , , , | Comments Off

Pointers for Investing More in Mobile

September 12, 2011 – 12:01 pm

When it comes to the increase in mobile marketing spend, there are numerous drivers to consider. Some are specific to advertising. Others are specific to marketing. Advertising The current results for mobile marketing and advertising effectiveness are compelling. Data from firms like comScore and InsightExpress reveals there is more engagement, more brand awareness, and more […]

By Dave Lawson | Posted in Best Practices Insight, Mobile Marketing | Tags: , , , , | Comments Off

Changing the Game in Boston

September 9, 2011 – 11:59 am

Next week members of the Knotice team will hit the road for Boston where Shop.org’s 2011 Annual Summit will be taking place. In addition to the usual faces from Knotice, frequent Lunch Pail bloggers Patti, Bryce, and Dave will be soaking in the sessions, hanging out and exploring the show floor. (If you see any […]

By Casey Newman | Posted in Shop.org | Tags: , , | Comments Off

More Bridal Lessons for Email Marketers

July 22, 2011 – 12:30 pm

As my wedding date creeps closer and closer, the array of bad marketing practices I encountered at the beginning of this journey are still in play, only this time things are a little different. After I attended a bridal show in January, I wrote a post about some of the irritating email marketing practices that […]

By Casey Newman | Posted in Best Practices Insight, email marketing | Tags: , , , , , , | Comments (1)

Tips for Location-Based Marketing, Part 3

July 6, 2011 – 12:03 pm

An in-the-moment approach to thinking about location and mobile marketing can be game changing on its own. Expanding that perspective to consider consumers’ lives being a series of moments that in many cases are repeated on a regular basis can be powerful as well. This is where Life Patterns might be an option. Life-pattern/Story boarding: […]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , , , | Comments (1)

Tips for Location-Based Marketing, Part 2

June 29, 2011 – 12:01 pm

Once you are confident you are able to deliver your marketing effort as intended you can look to location to deliver a high degree of relevancy. With all the amazing technological advances today, a human being can still only be in one place at one time, and very often that place ends up carrying with […]

By Dave Lawson | Posted in Best Practices Insight, Mobile Marketing | Tags: , , , , | Comments (2)

The People Factor of Multichannel

June 20, 2011 – 12:03 pm

Taking a multi-channel approach to marketing comes down to people. “People” doesn’t mean just the consumer. It also includes your people – teams within your organization, as well as those who interface directly with your customers on a daily basis. Beyond the obvious challenges of bringing multiple channels together for a consistent brand experience (challenges […]

By Patti Renner | Posted in Retail | Tags: , , , , | Comments Off
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