mcommerce « The Lunch Pail: A Digital Marketing Blog

Defense Against In-Store Poaching

November 2, 2011 – 12:02 pm

I’ve said it before: MediaPost’s OMMA Mobile Summits always have great content. However at last week’s Summit in San Francisco, I found that what wasn’t discussed to be most interesting. There’s a lot of discussion about what bricks and mortar stores can do to mitigate the risks of being “poached” with mobile shopping (i.e., someone […]

By Dave Lawson | Posted in Uncategorized | Tags: mcommerce, retail, technology, using mobile in retail | Comments Off

Simple Ways to Streamline Mobile Experiences

October 19, 2011 – 4:07 pm

In my last post, I provided some basic tips to consider when creating mobile sites or apps for your brand. These tips were part of a presentation that Molly Garris and I gave at Internet Retailer’s Mobile Commerce Forum last week. In addition to tips, we provided live reviews of mobile sites for several brands. […]

By Dave Lawson | Posted in Mobile Marketing | Tags: dave lawson, mcommerce, mobile, streamlining mobile experience | Comments Off

Some Useful Mobile News

April 25, 2011 – 10:48 am

The mobile space evolves rapidly. So rapidly, in fact, that it can be tough to keep up to date on the latest happenings within the space. With this in mind, I thought I’d provide a quick roundup of recent mobile news you might find useful. Consumer privacy has been a hot topic as of late […]

By Casey Newman | Posted in Industry News, Mobile Marketing | Tags: mcommerce, mobile, mobile email, Mobile Marketing, SMS, useful mobile marketing news, useful mobile news, who views what on a mobile device | Comments Off

Mobile Buyflow Using Device-Optimized Templates

September 17, 2010 – 12:00 pm

In Dutch’s most recent post, he discussed email on the third screen. I’d like to follow that up by talking about the shopping experience through a mobile device, otherwise known as “mobile buyflow.” Industry best practices dictate the importance of making a user’s Web page encounter as efficient and useful as possible per browser and […]

By Scott Cooper | Posted in Best Practices Insight, Mobile Marketing | Tags: best practices mobile buyflow, Blackberry, iPhone, marketing software, mcommerce, mobile, software | Comments (4)

A Mobile Marketing Case Study For Retail

May 24, 2010 – 11:59 am

It’s no secret that mobile marketing continues to be a hot topic in the direct digital marketing industry. Marketers are hungry for mobile marketing insight, statistics, case studies, and more. One Knotice retail customer, Crocs, was recently in the news for its instant savings mobile coupon campaign. Crocs placed signs throughout stores nationwide encouraging customers […]

By Casey Newman | Posted in Direct Digital Marketing, Knotice, Mobile Marketing, Online Retail Marketing Tips | Tags: Bryce Marshall, case study, Direct Digital Marketing, mcommerce, mobile marketing software, retail case study, retail mobile marketing case study, shortcode, SMS, texting, texting to receive coupons, using mobile coupons | Comments Off

Why Mobile Domain Expertise is Important

April 7, 2010 – 11:18 am

Bill Siwicki of Internet Retailer just published a story about retailer Musician's Friend and their mCommerce strategy. Musician's Friend is unique because they buck the burgeoning trend of outsourcing development of mobile channel strategy and execution to a trusted partner. That's right, Musician’s Friend built all of its mobile capabilities in-house. Siwicki interviews Forrester Research's […]

By Josh Gordon | Posted in Direct Digital Marketing, Mobile Marketing, Online Retail Marketing Tips | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, eCommerce, email marketing, email marketing software, ESP, marketing software, marketing technology, mcommerce, Mobile Marketing, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, retail mobile marketing, software, technology, texting versus email, The Lunch Pail, trade offs for building mobile in house, Universal Profile Management, Why Mobile Domain Expertise is Important | Comments Off

Mobile Revolution, or Evolution?

March 8, 2010 – 12:39 pm

After the conclusion of last week’s 2010 Retail Innovation & Marketing Conference . I had the opportunity to reflect more on the content presented, and the way in which it was presented. The form of presentation matters a great deal because it directly contributes to how the audience digests something. Rarely have I seen a […]

By Josh Gordon | Posted in Knotice, Mobile Marketing, Shop.org, Uncategorized | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mcommerce, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, Retail Innovation & Marketing Conference, Retail Marketing & Innovation Conference, Retail Traditional Marketing Conference, Shop.org, software, target audience of shopkick’s marketing, technology, The Lunch Pail, Universal Profile Management | Comments (2)

Getting Started with Direct Digital Marketing

March 5, 2010 – 12:13 pm

One of the more interesting takeaways from the National Retail Federation’s 2010 Retail Innovation & Marketing Conference was the emphasis on how the legacy of traditional direct marketing principles meshes seamlessly digital channels. Obviously, this is the very essence of direct digital marketing, which identifies the primary direct digital channels as email, mobile, and the […]

By Josh Gordon | Posted in Best Practices Insight, Direct Digital Marketing, Knotice, marketing, Multi-Channel Marketing, Online Retail Marketing Tips, Shop.org | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mcommerce, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, Retail Marketing & Innovation Conference, Shop.org, shopkick co-founder Cyriac Roeding, software, technology, The Direct Digital Marketing Mandate, The Lunch Pail, then you have no strategy, Universal Profile Management, Williams-Sonoma CMO Patrick Connolly, Williams-Sonoma Patrick Connolly | Comments (4)

Mobile Marketing Research Gap

February 5, 2010 – 12:38 pm

An exhaustive search of mobile marketing industry publications, several phone calls and emails to carriers and industry associations, and an extensive search of research reports and statistics from research firms reveals plenty of data supporting the value of mobile marketing. Reports and research on everything from the proven effectiveness of SMS to predicted app usage […]

By Casey Newman | Posted in Mobile Marketing, Uncategorized | Tags: Direct Digital Marketing, marketing software, mcommerce, Mobile Marketing, research, SMS, texting, texting plans, the value of mobile marketing, the value of sms, US population with cell phones, where is the data? | Comments Off

Mobile Shopping's Ugly Truth

January 4, 2010 – 12:10 pm

It is easy to get carried away in the world of technology marketing, especially within retail. A new technology emerges, the bandwagon fills up, and the sustainability watch begins. Since mobile is the crown jewel of the emerging direct digital marketing pillars, it is interesting to see many solution providers struggling to identify the path […]

By Josh Gordon | Posted in Direct Digital Marketing, Mobile Marketing, Online Channel Trends, technology adoption | Tags: business, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mcommerce, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, SMS stills play an integral role, software, technology, The Lunch Pail, Thomas/Ferrous, Universal Profile Management, Web and bricks-and-mortar channels | Comments Off

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