More Mobile Predictions for 2012

January 25, 2012 – 1:07 pm

It’s been great to see all the predictions and prognosticating about what’s to come this year – especially as it pertains to mobile. That said, today I’d like to expand on some of the points from an earlier post of mine about mobile expectations for 2012. People check their email on their mobile devices. In [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , | Leave a Comment

Best Practices for Using 2D Barcodes

November 28, 2011 – 1:03 pm

Not long ago, our own Dave Lawson had a great conversation with Julie Ask at Forrester, during which Dave provided her with opinions, statistics and examples for several mobile-specific reports she was working on. I was fortunate to be on the call, taking copious notes. One of those reports was recently released. “2D Bar Codes: [...]

By Patti Renner | Posted in Mobile Marketing | Tags: , , , , , , , | Leave a Comment

A Closer Look at Some Mobile Advice

November 14, 2011 – 1:12 pm

In the recent issue of Integrated Solutions for Retailers, Frederick’s of Hollywood is profiled with their approach to mobile and ecommerce. It’s worth reading. But when you dig deeper into the article, you witness the potentially conflicting advice of integration of channels that I thought was worth sharing with you. In the section “Three Components [...]

By Patti Renner | Posted in Mobile Marketing, Retail | Tags: , , , , , | Leave a Comment

Example of Advanced Mobile Scavenger Hunt

November 7, 2011 – 4:27 pm

Check out this recent mobile campaign example from a well-known chocolate brand. Our professional services team worked with Ghirardelli to create a branded scavenger hunt for the annual two-day chocolate festival at the San Francisco Landmark Square bearing the founding family’s name. The team was able to quickly and collaboratively create a scavenger hunt at [...]

By Dave Lawson | Posted in Best Practices Insight, Mobile Marketing | Tags: , , , , , , | Leave a Comment

How to Determine 2D Code Program Success

September 26, 2011 – 12:04 pm

When considering a 2D code campaign, a question marketers often ask me is, “How will I know if the program is a success?” In most cases, my explanation begins by having the marketers consider the reasonable expectations for the number of scans based on circumstances and historic precedent. (It’s a shot in the dark, but [...]

By Dave Lawson | Posted in Best Practices Insight | Tags: , , , , , , , , | Leave a Comment

More Pointers for Investing in Mobile

September 16, 2011 – 12:04 pm

The true beauty of mobile is that is can connect the varying contexts and mindsets that exist in the path to purchase. Customers have a connected device with them at all places and all times throughout their consideration, conversion, and ownership states. They use it to check email, take pictures, share with friends, contribute to [...]

By Dave Lawson | Posted in Best Practices Insight, Mobile Marketing | Tags: , , , , , , , , | Leave a Comment

Pointers for Investing More in Mobile

September 12, 2011 – 12:01 pm

When it comes to the increase in mobile marketing spend, there are numerous drivers to consider. Some are specific to advertising. Others are specific to marketing. Advertising The current results for mobile marketing and advertising effectiveness are compelling. Data from firms like comScore and InsightExpress reveals there is more engagement, more brand awareness, and more [...]

By Dave Lawson | Posted in Best Practices Insight, Mobile Marketing | Tags: , , , , , , , , | Leave a Comment

New Research on Customer Retention and Mobile

August 22, 2011 – 12:04 pm

Just as the new research by Aberdeen Group reveals an interesting dynamic between mobile marketing and increased revenue, there’s a similar dynamic between mobile and customer retention. The report “Metric-Driven Mobile Marketing: Increasing Marketing’s Revenue Contribution,” highlights the differences between organizations effectively using mobile as part of their overall multi-channel mix versus those who do [...]

By Patti Renner | Posted in Best Practices Insight, Mobile Marketing | Tags: , , , , , , , , , , , , | Comments (8)

Tips for Links within SMS Campaigns

August 10, 2011 – 11:55 am

Including links within your text messages is a great way to add value to your mobile campaigns. But with the array of phones and mobile users out there, how can you be sure you’re creating an easy-to-navigate and enjoyable experience? To get some insight on links within SMS campaigns, I picked the brains of some [...]

By Casey Barto Newman | Posted in Best Practices Insight | Tags: , , , , , , , , , , , , | Comments (1)

Turnkey 2D Solutions to Unlock Real Value

August 3, 2011 – 12:02 pm

As the popularity of 2D barcodes continues to rise, marketers are faced with a variety of questions. One question I see often in marketing circles is “What turn-key 2D barcode solution would offer businesses and brands the most value?” First remember that no matter where your content comes from, it needs to be pulled into [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , , , , , | Leave a Comment
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