Mobile Marketing « The Lunch Pail

Tips for Links within SMS Campaigns

August 10, 2011 – 11:55 am

Including links within your text messages is a great way to add value to your mobile campaigns. But with the array of phones and mobile users out there, how can you be sure you’re creating an easy-to-navigate and enjoyable experience? To get some insight on links within SMS campaigns, I picked the brains of some [...]

By Casey Barto Newman | Posted in Best Practices Insight | Tags: Bryce Marshall, Concentri, dave lawson, Emily Haase, Knotice, mobile expertise, Mobile Marketing, sms expertise, sms tips, text messaging, tips for including links in a text message, tips for text messaging, using links within sms | Comments (1)

Turnkey 2D Solutions to Unlock Real Value

August 3, 2011 – 12:02 pm

As the popularity of 2D barcodes continues to rise, marketers are faced with a variety of questions. One question I see often in marketing circles is “What turn-key 2D barcode solution would offer businesses and brands the most value?” First remember that no matter where your content comes from, it needs to be pulled into [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: 2d codes, 2d solutions, dave lawson, Direct Digital Marketing, Knotice, Mobile Marketing, mobile optimized content, technology, turnkey 2d solutions | Leave a Comment

Analysis of Print Ads with Mobile: Part 4

June 6, 2011 – 11:23 am

Over the last few weeks I’ve been sharing my analysis of various print ads that use mobile calls to action to engage readers. Found in the May issue of Wired, I took a look at how Volkswagen, Kohler, and Buick, implemented mobile calls to action in their ads. Here’s my analysis of the final ad [...]

By Bryce Marshall | Posted in Best Practices Insight, Mobile Marketing | Tags: analysis of print ads with mobile series, Best Practices, Bryce Marshall, buick, Knotice, kohler, mobile, mobile best practices, Mobile Marketing, porsche, print ads with mobile, Volkswagen, Wired Magazine | Comments (1)

Analysis of Print Ads with Mobile: Part 3

June 3, 2011 – 11:06 am

More and more print ads are using mobile calls to action to engage readers. Within the May issue of Wired, I’m taking time out here in the Lunch Pail to dig deeper into the experience provided by four major brands that used mobile calls to action in their ads. (Check out my previous analysis of [...]

By Bryce Marshall | Posted in Best Practices Insight, Mobile Marketing | Tags: analysis of print ads with mobile, Best Practices, best practices for mobile, Bryce Marshall, buick, buick ad google googles, Knotice, kohler, mobile, mobile calls to action, mobile calls to action analysis, Mobile Marketing, use of google goggles, use of google goggles in print ads, Volkswagen, which mobile calls to action work best | Comments (1)

Analysis of Print Ads with Mobile: Part 2

June 1, 2011 – 11:18 am

When I picked up an issue of Wired magazine last month, it inspired me. Within the first few pages, there were 4 full-page ads (one was a two-page spread) for major consumer brands, each featuring different mobile response methods to entice readers to engage further on their smartphones. My first analysis of these four print [...]

By Bryce Marshall | Posted in Best Practices Insight, Mobile Marketing | Tags: analysis of print ads with mobile, analysis of print ads with mobile series, Bryce Marshall, effective mobile calls-to-action, Knotice, kohler, kohler ad with qr code, kohler use of mobile, mobile best practices, mobile call to action, Mobile Marketing, qr code best practices, qr code use best practices, Wired Magazine | Comments (1)

MMA Best Practices for Mobile

May 11, 2011 – 11:39 am

These days, most brands and verticals are finding ways to truly transform the way they communicate with their consumer-base and operate their business with mobility and mobile marketing While this is a relatively new endeavor for most, the Mobile Marketing Association (MMA) and its member companies have consistently made efforts over the years to define [...]

By Dave Lawson | Posted in Best Practices Insight, Mobile Marketing | Tags: choosing a mobile partner, dave lawson, good mobile partners, Knotice, latest mobile marketing association guidelines, marketing, MMA, Mobile Marketing, Mobile Marketing Association, mobile marketing association guidelines, mobile marketing best practices, mobile technology, technology | Comments (1)

Some Useful Mobile News

April 25, 2011 – 10:48 am

The mobile space evolves rapidly. So rapidly, in fact, that it can be tough to keep up to date on the latest happenings within the space. With this in mind, I thought I’d provide a quick roundup of recent mobile news you might find useful. Consumer privacy has been a hot topic as of late [...]

By Casey Barto Newman | Posted in Industry News, Mobile Marketing | Tags: consumer privacy, Internet Retailer, iphone privacy debate, iphone tracking, marketing industry news, mcommerce, mobile, mobile email, Mobile Marketer, Mobile Marketing, mobile marketing news, mobile marketing watch, mobile shopping, SMS, useful mobile marketing news, useful mobile news, who views what on a mobile device | Leave a Comment

The Benefits of Creating an App for That

April 18, 2011 – 11:17 am

Providing consumers with a useful, relevant, app experience can have many powerful benefits. In my last post, I mentioned the risks associated with creating and deploying an app. In it, I offered ways to mitigate the risks. I also offered insights regarding the importance of leveraging a platform that can manage your content and your [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: app, choosing the right mobile partner, choosing the right mobile technology, connecting with consumers via mobile, dave lawson, do you need an app, Knotice, mobile, mobile insight, Mobile Marketing, mobile web, SMS, the benefits of creating an app, the benefits of having an app, things to keep in mind before creating an app | Comments (1)

Do You Need an App for That?

April 15, 2011 – 10:05 am

Is your organization considering developing an app to effectively connect with consumers via mobile? We’ve already provided insight into the best time to introduce an app, but today I wanted to delve deeper into whether you actually need an app. The answer is both yes and no. Yes, apps can be a great way to [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: dave lawson, do you need an app, do you need an app for that?, Knotice, leveraging the mobile web, marketing, mobile, mobile app tips, Mobile Apps, Mobile Marketing, mobile marketing experts, risks associated with creating a mobile app, SMS, the mobile web, tips, using the mobile channel to connect with consumers | Leave a Comment

Bricks + Mobile Wrap Up

April 4, 2011 – 12:34 pm

As I mentioned last week, the first Bricks + Mobile show got underway in Chicago. Touted by organizers to provide a laser beam focus on retailers, the show featured sessions ranging from a deep dive into analyzing the mobile consumer, mobile technologies that are transforming the in-store experience, effectively leveraging mCommerce opportunities, and navigating security [...]

By Casey Barto Newman | Posted in Knotice, Mobile Marketing | Tags: bricks + mobile 2011, bridget brennan, creating great user experiences, creating great user experiences on a mobile device, dave lawson, dave lawson session at bricks + mobile, marketing, Mobile Marketing, mobile tips, purpose built destination, takeaways from bricks + mobile 2011, why she buys | Leave a Comment

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