Review of Super Bowl Ads Across Device Types

February 6, 2013 – 2:51 pm

Super Bowl XLVIII has come and gone. As per the last several years, I’ve taken time to reflect on the most intense marketing vehicle (eyeballs+dollars+creativity/time) known to mankind and how technology, messaging, and content (with a focus on mobility) are aligning with the brand and consumer objectives. Methodology: I took a fresh approach this year […]

By Dave Lawson | Posted in Industry News | Tags: , , | Comments Off

Do Not Track: Now for Mobile

February 4, 2013 – 5:29 pm

After years of debating how online privacy should be tackled, it seems the argument has spread to the mobile channel. Though there are still no plans in place for Do Not Track regulations on the web, the FTC on Friday announced that it will be suggesting Do Not Track guidelines for mobile apps as well. […]

By Casey Newman | Posted in Industry News | Tags: | Comments (1)

CES Roundup 2013: Trend Watch

January 11, 2013 – 3:07 pm

This week the Consumer Electronic Show (CES) in Las Vegas came to an end. It is without a doubt one of my favorite times of the year, but lately I am having a hard time keeping my excitement up. Last year I noted in my round up the lack of groundbreaking product / innovation announcements […]

By Elizabeth Huebner | Posted in Industry News | Tags: , , , , | Comments Off

The State of the Web 2012

December 12, 2012 – 1:13 pm

Just last week, Mary Meeker gave her widely anticipated state of the web presentation at Stanford University. The presentation was full of interesting data and predictions on everything from mobile device and connectivity trends to the decline of the use of Windows powered machines and more. You can view her entire presentation by clicking on […]

By Knotice | Posted in Industry News | Tags: , , | Comments Off

Mobile-ness: It’s not Just for Phones Anymore

November 7, 2012 – 12:55 pm

For a long time, we’ve talked about the impact of mobile devices on the digital marketing world. Not only in terms of how consumers engage on mobile devices, but also how the adoption and saturation of mobile devices is fundamentally changing user behaviors and consumer culture over time. I have used the term “mobile-ness” to […]

By Bryce Marshall | Posted in Mobile Marketing, technology adoption | Tags: , , , | Comments (1)

Tips for Taking a Mobile First Approach

October 22, 2012 – 11:52 am

In my last post, we talked about how the time has come for a shift in your marketing. If you’re thinking of doing a new website or even a website refresh, you need to take a “mobile first” approach. This means you must design around the mobile user’s experience with your website via mobile, built […]

By Patti Renner | Posted in Mobile Marketing | Tags: , , | Comments (2)

The Shift to Mobile First by Design

October 19, 2012 – 11:51 am

Do yourself a favor and grab your cell phone. Now open up its browser and type in your company’s web address. Let’s start with the basics… What comes up? How fast? How does it look? Is it easy to read without having to swipe the page right and left to access its content, or reach […]

By Patti Renner | Posted in Mobile Marketing | Tags: | Comments (3)

Mobile to the Max Highlights

October 10, 2012 – 12:40 pm

Greetings from San Diego at Internet Retailer’s “Mobile Marketing and Commerce Forum.” This smaller industry event is highly niched, focused purely on helping SMB online retailers maximize opportunity through the mobile channel. As m-commerce experts and a broad range of speakers share their insights, a few themes emerge: The mobile wave may be more of […]

By Patti Renner | Posted in Mobile Marketing | Tags: , | Comments (1)

More Ways The 2012 Election Has Become Mobile

October 5, 2012 – 12:15 pm

Rather than focus on which presidential candidate is ahead in the polls, I’ve been taking a look at the mobile offerings from each campaign. On Wednesday, I noted that each camp has the pillars of a solid mobile strategy in place using SMS, apps, and more. I focus on these pillars because they are clearly […]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , | Comments (1)

Phone Phobia: Are You a Smartphone Addict?

May 2, 2012 – 12:15 pm

I used to think that Mobile Phone Addiction was bunk… Until I got one. Each time I leave the house, I check my pockets. Car keys? Check. Wallet? Check. Chap Stick? Check. Phone? Double check. After all, what happens if I get a flat tire? Studies show that once an emergency-only device, the mobile phone […]

By Micah Hatton | Posted in Industry News | Tags: , , | Comments Off
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