Tips for Getting the Most Out of QR Codes

February 15, 2012 – 1:15 pm

There have been many questions surrounding the use of QR codes recently: Is the QR code dead/dying? Why aren’t marketers embracing it? And many more… A question on many minds is ‘Are QR codes not as accepted as they could be (here in the US) because marketers haven’t grasped the idea of offering an appropriate [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , , , | Leave a Comment

More Mobile Predictions for 2012

January 25, 2012 – 1:07 pm

It’s been great to see all the predictions and prognosticating about what’s to come this year – especially as it pertains to mobile. That said, today I’d like to expand on some of the points from an earlier post of mine about mobile expectations for 2012. People check their email on their mobile devices. In [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , | Leave a Comment

Review of Moosejaw’s 2D-Code Experience

December 7, 2011 – 1:58 pm

Moosejaw is using a QR code to give access to an “X-ray” app that lets you “see through” the clothing of the models in their catalog. Check it out here: http://bit.ly/sOeEB6. I’m definitely a fan of mobile strategy execution that provides an engagement like this for shoppers, and this one is awesome. I mean that [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , | Leave a Comment

Best Practices for Using 2D Barcodes

November 28, 2011 – 1:03 pm

Not long ago, our own Dave Lawson had a great conversation with Julie Ask at Forrester, during which Dave provided her with opinions, statistics and examples for several mobile-specific reports she was working on. I was fortunate to be on the call, taking copious notes. One of those reports was recently released. “2D Bar Codes: [...]

By Patti Renner | Posted in Mobile Marketing | Tags: , , , , , , , | Leave a Comment

Adobe Kills Flash for Mobile

November 21, 2011 – 12:59 pm

So Steve Jobs was right, and even now Adobe agrees. Flash is not a good fit for mobile. Adobe announced recently that it was stopping development (but will continue with security updates and bug fixes) for flash player for web browsers on all mobile devices. They released this statement to ZDNet: “Our future work with [...]

By Christopher Holmok | Posted in Industry News | Tags: , , , , | Leave a Comment

Mobile Expectations for 2012

November 16, 2011 – 1:08 pm

2012 is nearly upon us, and with the end of another year comes a slew of predictions about what the next year will bring. Over the past year, the distribution and use of smartphones soared (as most everyone expected.) Recent research from Gartner reveals that during the third quarter of 2011, worldwide sales of smartphones [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , , , | Comments (1)

Simple Ways to Streamline Mobile Experiences

October 19, 2011 – 4:07 pm

In my last post, I provided some basic tips to consider when creating mobile sites or apps for your brand. These tips were part of a presentation that Molly Garris and I gave at Internet Retailer’s Mobile Commerce Forum last week. In addition to tips, we provided live reviews of mobile sites for several brands. [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: , , , , , , | Leave a Comment

Trends, Themes and Tips from MCF2011

October 12, 2011 – 12:04 pm

Currently 43% of US consumers have a smart phone, and that number is expected to rise to 50% by the end of 2011. With half the people in the country using a mobile device, expectations toward the experiences on those devices is shifting. Behaviors are shifting as well. More than half of those people plan [...]

By Patti Renner | Posted in Mobile Marketing | Tags: , , , , , , , , , | Leave a Comment

Paying Tribute to Steve Jobs

October 7, 2011 – 12:11 pm

Some folks here at Knotice share their thoughts on the passing of Steve Jobs. “Thank you Steve Jobs for giving us parents the greatest tool of all times – The Tantrum Blocker, aka iphone/ipod/ipad/Toy Story. You will be missed but never be forgotten .” – Anitha Monippallil *** Steve Jobs impacted me, not only in [...]

By Knotice | Posted in Industry News | Tags: , , , , , , | Comments (1)

How to Determine 2D Code Program Success

September 26, 2011 – 12:04 pm

When considering a 2D code campaign, a question marketers often ask me is, “How will I know if the program is a success?” In most cases, my explanation begins by having the marketers consider the reasonable expectations for the number of scans based on circumstances and historic precedent. (It’s a shot in the dark, but [...]

By Dave Lawson | Posted in Best Practices Insight | Tags: , , , , , , , , | Leave a Comment
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