Asking for Customer Info: A Cautionary Tale

February 27, 2013 – 1:13 pm

I recently received an email from my home insurance provider asking me to fill out a brief questionnaire. Working in marketing, I tend to be slightly more receptive to these requests, but in this case, the way it was presented put the marketer in me at odds with the customer in me. How so? Let’s […]

By Micah Hatton | Posted in email marketing | Tags: , | Comments (1)

3 Tips to Take Email Further

February 25, 2013 – 1:59 pm

According to a presentation at the MarketingSherpa Email Summit 2013 last week, about 144.8 billion emails are sent every day. Email remains the anchor of a solid cross-channel marketing approach. That said, let’s look at three lessons learned to make email even better. May these ideas help infuse fresh energy into your campaign approach. Serve, […]

By Patti Renner | Posted in email marketing | Tags: , , , | Comments Off

The Evasive “I-Know-You” Brand Experience

July 18, 2012 – 11:54 am

A recent column from MediaPost’s Steve Smith got me thinking. Steve writes about the importance of personalization across multiple devices (web, mobile, and more.) An interesting survey from Aberdeen recently asked 54 retailers of all sizes about the current state of their personalization efforts. The results are disappointing and, as Steve points out, not surprising. […]

By Dave Lawson | Posted in Personalization | Tags: , , | Comments Off

A Lesson in Email Marketing

February 9, 2011 – 12:58 pm

Brides are like many other specific consumer segments. And as a bride-to-be myself, I’ve learned a lot about wedding planning. What I wasn’t expecting to learn, however, was an array of bad email marketing tactics still in use today. Let me set the stage: I was looking forward to attending a bridal trade-show-style event so […]

By Casey Newman | Posted in email marketing | Tags: , , , , , | Comments (15)

Personalization, Rules-Based Promotion Set to Grow

June 21, 2010 – 11:57 am

Online retailers looking to differentiate from the competition and gain market share must understand the latest report from Retail Systems Research (RSR), due out August 23, 2010. Despite a host of statistical evidence that personalization is an effective online marketing technique for retailers, the tactic is still, surprisingly, seldom used. Marketers have historically pointed to […]

By Josh Gordon | Posted in Direct Digital Marketing, Online Retail Marketing Tips, Onsite Targeting | Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , | Comments (2)

Data Is the Heart of Direct Digital Marketing

June 29, 2009 – 12:08 pm

Destination CRM editorial assistant and writer Lauren McKay recently published a fascinating piece on “The State of Data” in direct digital marketing. She recaps a recent research study conducted by Experian QAS (the part of Experian that verifies addresses). According to the study, data care is not perceived as a vitally important part of the […]

By Josh Gordon | Posted in Best Practices Insight, Direct Digital Marketing | Tags: , , , , , , , , , , | Comments Off

Shop.org -- Emerging Retail Technologies

September 16, 2008 – 8:20 pm

In the afternoon I attended a session that attempted to define current emerging technology trends in retail interactive marketing. I choose the words carefully because I wasn't convinced that all of these technologies were necessarily emerging. I feel some of them have been in market for a while, and, if anything, there is a struggle […]

By Josh Gordon | Posted in Knotice, Online Channel Trends | Tags: , , | Comments Off

The Data Is Your Base

July 9, 2008 – 12:02 pm

It's terrible to watch an idea get squashed. Really, no one wants to watch it happen, and yet we see it everyday. Our best stratagems die a premature death at the hands of our inadequate data and the lack of an appropriate marketing platform to support it. You can put together a consumer-centric, relevant, multi-channel […]

By Dutch Hollis | Posted in Knotice, Online Channel Trends, Online Marketing Database | Tags: , , , , , , , , , , , , | Comments Off
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