retailers « The Lunch Pail: A Digital Marketing Blog

Image is Everything with Online Retail

May 27, 2011 – 11:35 am

Image isn’t everything… it’s the only thing. Of course, this is a serious corruption of the classic Vince Lombardi quote on winning, but when it comes to your website and your overall online marketing presence — especially for retailers – image absolutely matters. With this in mind, I always find it interesting to see how […]

By Patti Renner | Posted in Online Retail Marketing Tips, Onsite Targeting, Retail | Tags: actionable data, data, marketing, retail, retailers, Web | Comments Off

No Mobile Site? Don’t Make Your Customers Angry

January 5, 2011 – 12:56 pm

Reflecting on all the Holiday hustle and bustle, thank goodness the shopping trips are over. Running from this store to that, fighting the crowds of folks frantically searching for the perfect gift and the best deals. If you were anything like me, you found yourself standing in Toys R Us, staring at an empty shelf […]

By Amy Chubbuck | Posted in Direct Digital Marketing, Mobile Marketing, Online Retail Marketing Tips, Retail | Tags: retail, retailers, the importance of mobile sites for retailers, tips, toys are us mobile site, toys r us, using mobile in-store | Comments Off

Connection at the Point of Decision

September 22, 2010 – 1:15 pm

The First in a Three-Part Series The concept is easy here. How do we connect a shopper in a retail environment with product information that will help them make their decision? Connecting meatspace and virtual space has been a rare jewel to be sought since the birth of the Internet. There have been some famously […]

By Dutch Hollis | Posted in Best Practices Insight, Knotice, marketing, Mobile Marketing | Tags: canon mobile solution, retail solutions, retailers, smartphones | Comments (5)

Cross-Channel Shopping This Holiday Season

August 13, 2010 – 12:00 pm

The holiday season is just around the corner, and according to an article from Internet Retailer, more and more consumers will be likely be cross-channel shopping this holiday season. In his article, Zak Stambor notes a recent report from Retail Systems Research (RSR) urging retailers to engage consumers regardless of channel. Paula Rosenblum, managing partner […]

By Casey Newman | Posted in Direct Digital Marketing, marketing | Tags: Bryce Marshall, consumers, cross channel shopping, Direct Digital Marketing, eCommerce, marketing, mobile, retail, Retail Systems Research, retailers, rsr, shoppers, shopping with mobile device, tips for creating great mobile web experience, using mobile device to help make purchase decisions. | Comments (1)

Spring Knotice Press Roundup

July 2, 2010 – 11:58 am

As regular readers of The Lunch Pail know, every so often we like to take some time to update you on what has been happening here at Knotice. Now that July is upon us and the second quarter of the year has come to an end, it is time again for an update. It has […]

By Casey Newman | Posted in Direct Digital Marketing, email marketing, Knotice, marketing, Onsite Targeting, Universal Profile Management | Tags: Brian Deagan, Bryce Marshall, Direct Digital Marketing, email marketing tips, email marketnig, marketing, marketing software, marketing technology, mobile, Mobile Marketing, online marketing, retailers, sms strategy, successful sms campaigns, text message marketing, Universal Profile Management | Comments Off

Personalization, Rules-Based Promotion Set to Grow

June 21, 2010 – 11:57 am

Online retailers looking to differentiate from the competition and gain market share must understand the latest report from Retail Systems Research (RSR), due out August 23, 2010. Despite a host of statistical evidence that personalization is an effective online marketing technique for retailers, the tactic is still, surprisingly, seldom used. Marketers have historically pointed to […]

By Josh Gordon | Posted in Direct Digital Marketing, Online Retail Marketing Tips, Onsite Targeting | Tags: business, conversion-oriented marketing, data, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, personalization, retail, retail research report, retail research reports, retail stats, retailers, rsr, rsr reports, rsr research, rules-based promotion, rules-based promotion engine, software, technology, The Lunch Pail, tools for onsite targeting, Universal Profile Management | Comments (2)

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