The Lunch Pail Hits 500

The Lunch Pail approach is all about success that comes with hard work. When we started this blog back in 2008, it was intended to showcase our passion for hard work and the ‘roll up your sleeves’ attitude we have when it comes to powerful direct digital marketing. Its name is a nod to our […]

Communication in Single vs. Multiple Vendor Projects

Project management relationships can easily take on a different dynamic depending on the project requirements and the client’s need. Clear communicating is crucial to any successful project, especially complex projects that use an agile approach. The more resources that are involved in a project makes clear communication more important, and, at times, more difficult. When […]

Project Testing - Measure Twice, Cut Once

Quality assurance and testing for marketing-driven technical projects is something that must be taken seriously. Since most marketing-driven technical projects are on tight deadlines, it is important to test as early and often as possible. The extra testing, and the assurance that comes with it, is made possible by an agile programming process. Many marketing-driven […]

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