Marketing Innovation Advantages for Any Economy

Downturns in the economy can be scary for many different companies for many different reasons. Corporate fear of economic conditions manifests itself in myriad ways throughout an organization. However, the marketing department - and the marketing budget - is often hit first and hardest. Despite improvements in some key economic indicators, marketers often must find […]

Twitter and Takeaways from the Marketing Forum

I have a number of general thoughts and impressions from Forrester Research's Marketing Forum this year. First of all, it was sparsely populated. Any regular attendee or solution provider on the trade show circuit knows what an energy filled show feels like… and this was not one of them. Obviously, the lack of travel budgets […]

Purchasing Technology In A Risky Climate

I'll just clear something up right away - this is a self-serving post because it discusses something I think everyone should do… purchase great marketing technology. Vice President and Senior Research Analyst at Forrester Research, Shar VanBoskirk, took time in her keynote address this morning to help those listening understand their own risk factors - […]

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