shop.org annual summit « The Lunch Pail: A Digital Marketing Blog

Live Mobile Polling

July 23, 2010 – 11:30 am

The direct digital marketing industry is in the midst of event season. There is a wide array of events ranging from email marketing to online retail to mobile commerce happening in the coming months. One of the trends in B2B events that Knotice has recognized recently has been the addition of live mobile polling to […]

By Casey Newman | Posted in Direct Digital Marketing, Knotice, Mobile Marketing, Shop.org, Uncategorized | Tags: Direct Digital Marketing, mobile, shoemall, shoemall at IRCE, Shop.org, shop.org annual summit, shop.org annual summit mobile polling, using mobile at events, videos of live mobile polling, ways for presenters to interact with audience at events, ways for the audience to become more engaged at events | Comments (5)

Wrapping Up Shop.org’s Annual Summit 09

September 25, 2009 – 11:57 am

This year’s Shop.org Annual Summit featured plenty of ideas for retailers and online retailers. If you weren’t able to make it to Las Vegas this year, or you just want check out what you may have missed, here’s a quick recap: It’s no secret that consumers are increasingly becoming more multi-channel, which is why everyone […]

By Casey Newman | Posted in Knotice, Shop.org | Tags: eCommerce, mobile, retailing, Shop.org, shop.org annual summit, success of web retail, wrap up of shop.org annual summit 2009 | Comments Off

Shop.org: eBay and the Future of eCommerce

September 23, 2009 – 3:55 pm

It was a pleasure hearing John Donahoe, President and CEO of eBay, speak at Shop.org’s Annual Summit this year. He is a dynamic speaker who has interesting information to share about eBay – and other entities like PayPal – and how they fit into the unique world of digital selling. One of the first statistics […]

By Josh Gordon | Posted in Uncategorized | Tags: Direct Digital Marketing, eCommerce, marketing software, marketing technology, mcommerce, online marketing, Shop.org, shop.org annual summit, Shop.org: eBay and the Future of eCommerce, software, start from scratch, technology, understand mobile, value of SMS, value of text marketing | Comments (1)

Shop.org: The BRIGHT Side of Retail

September 22, 2009 – 5:05 pm

One of my favorite annual moments from Shop.org’s Annual Summit is the presentation from Forrester Research VP and Principle Analyst Sucharita Mulpuru. She has such a complete grasp on retail with her annual three part report The State of Retailing Online. For 2009’s version of the presentation she spent time defining how the Web retail […]

By Josh Gordon | Posted in Uncategorized | Tags: Direct Digital Marketing, Forrester Research, marketing software, marketing technology, online marketing, Reset Goals as Needed, Respect IT, Shop.org, shop.org annual summit, sms text message programs, software, state of retailing online, Sucharita Mulpuru shop.org, technology, web retail success, why online is beating offline, why online retail outpaces offline retail | Comments (1)

Shop.org: Macy’s Nails Multi-Channel Marketing

September 22, 2009 – 3:22 pm

Shop.org’s Annual Summit in Las Vegas got off to a great start on Tuesday morning with a keynote from Macy’s Chairman, President and CEO Terry Lundgren. His presentation gave multi-channel marketing more than lip service. He espouses a multi-channel ideology as many do, but he backs it up with a very strong example from a […]

By Josh Gordon | Posted in Mobile Marketing, Online Retail Marketing Tips | Tags: Direct Digital Marketing, marketing software, marketing technology, Mobile Marketing, online marketing, Shop.org, shop.org annual summit, software, technology, technology to bridge consumer knowledge gap, Terry Lundgren | Comments Off

101: A Beginner’s Guide To A Twitter Contest

September 21, 2009 – 1:16 pm

In a previous post, I wrote about the importance and ease of utilizing Twitter in everyday business. After being on Twitter for a while now, and seeing the different ways companies are using it to promote their products and services, I find myself intrigued by a Twitter contest. I have seen a variety of different […]

By Lesley Matt | Posted in 101: Online Marketing, Shop.org, social networks | Tags: Brian Deagan, Bryce Marshall, business, Direct Digital Marketing, marketing, Shop.org, shop.org annual summit, shop.org rock band booth, shop.org rock band company, software, technology, tweetaholics, Twitter contest winner | Comments (3)

Twitter and Takeaways from the Marketing Forum

April 29, 2009 – 12:05 pm

I have a number of general thoughts and impressions from Forrester Research's Marketing Forum this year. First of all, it was sparsely populated. Any regular attendee or solution provider on the trade show circuit knows what an energy filled show feels like… and this was not one of them. Obviously, the lack of travel budgets […]

By Josh Gordon | Posted in Uncategorized | Tags: Facebook, relevance rules, relevance still rules digital marketing, Shar VanBoskirk, shop.org annual summit, trade show numbers down, Tropicana, tweetdeck, Tweets, Twitter, twitter attrition, twitter quitter, Twitter stamina | Comments (3)

Storing Instead of Schlepping Web Analytics Data

November 21, 2008 – 1:19 pm

For whatever reason, it's like there is an unwritten law that only web analytics platforms should be able to store web analytics data. Because of this, interactive marketers are faced with the challenge of schlepping the data back and forth to their various systems. This makes no sense. One of the things that makes our […]

By Bill Landers | Posted in behavioral targeting, Knotice, Meet The Developers, Online Marketing Database, Software Development | Tags: Bill Landers, Concentri, retail email marketing, retargeting, Return Path's Global Markters Catalyst, Return Path's Stephanie Miller, ReturnPath, running web analytics reports, schlepping web analytics data, seamless data integration, shop.org annual summit, software platform Concentri, Stephanie Miller, store web analytics data, triggered messages based on subscriber behavior, web analytics and email marketing integration, web analytics data | Comments (1)

I Do…Online Style with the Net Generation

October 1, 2008 – 11:57 am

There are many formalities in life that people do not typically go against or break tradition with. One of the most formal things I can think of is the process for inviting a person to a wedding. The paper, the font and even the stamp placed on the envelope often matter to the couple...well at […]

By Lesley Matt | Posted in Online Channel Trends | Tags: Facebook, old traditions now online, shop.org annual summit, wedding invitations online | Comments (1)

Shop.org -- Targeting, the War Over Data

September 19, 2008 – 12:31 pm

Hands down, my favorite aspect of the show (besides Rock Band...I had a feeling online retailers were all latent rockers) was Tuesday' s round table entitled "Privacy and Behavioral Targeting: A Capitol Hill Perspective." I attended for a couple of reasons. First, Knotice does have an interest in the future of BT because it is […]

By Josh Gordon | Posted in behavioral targeting, Internet Governance, Knotice, Online Channel Trends | Tags: behavioral targeting debate, Federal Trade Commission, onsite targeting, Senate staffers, Senators, shop.org annual summit, Thomas A. Cohn | Comments (5)

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