Shop.org « The Lunch Pail: A Digital Marketing Blog

Useful Stats for the Holiday Shopping Season

October 15, 2012 – 11:53 am

Black Friday and the holiday shopping season will be here before we know it. (39 days for those keeping track.) To help you get in the holiday spirit (if you’re not already there), I want to share a few nuggets of information about this year’s holiday shopping forecast. Online Holiday Sales are Forecast to Grow […]

By Casey Newman | Posted in Retail | Tags: retail, Shop.org | Comments Off

Money is in the Data

September 12, 2012 – 11:29 am

Shop.org, this year in Denver, brings together thousands of people interested in online retail success. From the show floor to the speakers, the ideas and energy is enough to light up the Rocky Mountain sky. Of the many sessions and keynotes heard, it’s probably not a surprise that Bryan Eisenberg was among my favorite presenters. […]

By Patti Renner | Posted in Data | Tags: big data, retail, Shop.org, shop.org 2012 | Comments (2)

Early Holiday Digital Marketing Strategies

August 24, 2011 – 12:46 pm

While it’s back to school time for most consumers, but for many marketers it’s time to start preparing for the upcoming holiday season. Since it’s never too early to get a jump on holiday planning, here’s a roundup of strategies people are talking about. Use them to make your efforts stand out. Know Your Customer: […]

By Casey Newman | Posted in Industry News | Tags: retail strategies, retailtouchpoints, Shop.org | Comments Off

Knotice at the 2010 Shop.org Annual Summit

September 20, 2010 – 12:13 pm

The end of September is just around the corner, and that means the Shop.org Annual Summit is quickly approaching. This year’s Summit will take place September 27-29 in Dallas. With all the exciting things Knotice will be involved in at the event, our team is really looking forward to attending. If you’ll be attending, make […]

By Casey Newman | Posted in Direct Digital Marketing, Knotice, Shop.org | Tags: Forrester Research, mobile, retail, retail shows, retail strategy, retail tips, Shop.org, shop.org 2010, shop.org attendees, smartphones, the wet seal, using mobile in retail | Comments Off

Summer Knotice Press Roundup

September 3, 2010 – 1:00 pm

Labor Day is quickly approaching, and that means summer is coming to an end. A lot has happened since my last press round up at the beginning of summer, so I thought I’d take some time to get everyone up to speed on what is happening here at Knotice. Since my last update, Knotice announced […]

By Casey Newman | Posted in Direct Digital Marketing, Knotice | Tags: Brian Deagan, Bryce Marshall, Direct Digital Marketing, retailcustomerexperience, retailers using the mobile web, Shop.org, shop.org doctor is in, shop.org summit | Comments Off

Live Mobile Polling

July 23, 2010 – 11:30 am

The direct digital marketing industry is in the midst of event season. There is a wide array of events ranging from email marketing to online retail to mobile commerce happening in the coming months. One of the trends in B2B events that Knotice has recognized recently has been the addition of live mobile polling to […]

By Casey Newman | Posted in Direct Digital Marketing, Knotice, Mobile Marketing, Shop.org, Uncategorized | Tags: Direct Digital Marketing, mobile, shoemall, shoemall at IRCE, Shop.org, shop.org annual summit, shop.org annual summit mobile polling, using mobile at events, videos of live mobile polling, ways for presenters to interact with audience at events, ways for the audience to become more engaged at events | Comments (5)

Privacy Law and Direct Digital Marketing Update

July 21, 2010 – 12:11 pm

The rapid evolution of direct digital marketing, fueled by an intense reliance on data quality and capture, has entangled privacy and marketing, and drawn the attention of powerful lawmakers. It is wise to keep an eye out for any consumer privacy developments on Capitol Hill - especially when the developments may have an impact on […]

By Josh Gordon | Posted in behavioral targeting, Direct Digital Marketing, Internet Governance, Onsite Targeting, Shop.org | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, Federal Trade Commission, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting, onsite targeting software, retain customer loyalty, Rick Boucher, Shop.org, software, technology, The Lunch Pail, Universal Profile Management | Comments (5)

More Direct Digital Marketing Resources

May 31, 2010 – 12:44 pm

Happy Memorial Day, everyone! A lot has happened since my last press round up in April, so I thought I’d take some time to catch everyone up on what is happening here at Knotice. Since my last update, Knotice announced new customers, received recognition for our white paper and thought leadership on direct digital marketing, […]

By Casey Newman | Posted in Direct Digital Marketing, Knotice | Tags: Amy Chubbuck, Brian Deagan, Bryce Marshall, email marketing, marketing technology, resources, screencasts, Shop.org, The Third Pillar of Direct Digital Marketing, webinars, white paper | Comments Off

Mobile Revolution, or Evolution?

March 8, 2010 – 12:39 pm

After the conclusion of last week’s 2010 Retail Innovation & Marketing Conference . I had the opportunity to reflect more on the content presented, and the way in which it was presented. The form of presentation matters a great deal because it directly contributes to how the audience digests something. Rarely have I seen a […]

By Josh Gordon | Posted in Knotice, Mobile Marketing, Shop.org, Uncategorized | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mcommerce, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, Retail Innovation & Marketing Conference, Retail Marketing & Innovation Conference, Retail Traditional Marketing Conference, Shop.org, software, target audience of shopkick’s marketing, technology, The Lunch Pail, Universal Profile Management | Comments (2)

Getting Started with Direct Digital Marketing

March 5, 2010 – 12:13 pm

One of the more interesting takeaways from the National Retail Federation’s 2010 Retail Innovation & Marketing Conference was the emphasis on how the legacy of traditional direct marketing principles meshes seamlessly digital channels. Obviously, this is the very essence of direct digital marketing, which identifies the primary direct digital channels as email, mobile, and the […]

By Josh Gordon | Posted in Best Practices Insight, Direct Digital Marketing, Knotice, marketing, Multi-Channel Marketing, Online Retail Marketing Tips, Shop.org | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mcommerce, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, Retail Marketing & Innovation Conference, Shop.org, shopkick co-founder Cyriac Roeding, software, technology, The Direct Digital Marketing Mandate, The Lunch Pail, then you have no strategy, Universal Profile Management, Williams-Sonoma CMO Patrick Connolly, Williams-Sonoma Patrick Connolly | Comments (4)

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