A Mobile Marketing Experiment

Last week's "Making Sense of Mobile" week was one of the more popular series of posts we've had on The Lunch Pail. We hope you all enjoyed it. To continue the fun, you can read some surprising and compelling takeaways about mobile and the best approach to mobile marketing from the previous week's series - […]

Mobile Web is Great, But SMS is Still Better

SMS gets very little buzz. SMS has a very low "Q" rating. But, SMS has street cred. It's still the most effective way to engage and interact with consumers on their mobile phones. It's true that recent studies confirm adoption of the mobile Web continues to grow at a steady pace. Recent research reports that: […]

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