Verizon-Alltel Merger Impacts Mobile Marketing

It is hard to believe it has almost been a year since the Verizon-Alltel merger first made the news. Over the last nine months mobile marketers (and customers) have seen Verizon become the largest wireless carrier in the country with 87.7 million customers, and AT&T − the nation’s second largest mobile carrier − grab an […]

Do Less Data Plans Change Mobile Strategy?

I had a conversation the other day with a client who read the recent eMarketer article assessing the economic downturn's impact on household communications spending - specifically data, voice, and video. Citing a survey by Research Analytics, eMarketer reports, "nearly one-half of respondents (48%) said they would drop the mobile data services completely if forced […]

Why SMS Matters (Even More)

We've talked before about convergence and what that might mean for the mobile web. It's easy to look into one's crystal ball and declare SMS a flash in the pan, dead or dying at the hands of the iPhone and other handheld devices with robust web and email capabilities. Why would I consider sending text […]

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