software as a service « The Lunch Pail: A Digital Marketing Blog

Moms Require Relevance and Efficiency Online

August 26, 2009 – 2:22 pm

Before I had kids, boy could I accessorize. My purse matched my outfit, my fingernails were done just right, and my hair was curled. I was fashionable because I had the time to be fashionable. Now that I have kids… I'm lucky if my two shoes match, much less my purse. Today I even brushed […]

By Amy Chubbuck | Posted in Direct Digital Marketing, email marketing, Knotice, Onsite Targeting | Tags: business, email, marketing, search engines, social networking sites, software, software as a service, targeted website content, technology, what do moms do online | Comments Off

A Surprising, Rising Mobile Marketing Demographic

August 19, 2009 – 12:32 pm

Once upon a time, not so long ago, it would be hard to fathom a day when all the information a person ever needed would be at their fingertips. For this person, research was conducted at the library (ahh… the handy dandy card catalog), information was obtained by 411 ("city and state, please"), and calls […]

By Amy Chubbuck | Posted in Direct Digital Marketing, Mobile Marketing | Tags: business, Direct Digital Marketing, marketing, marketing software, Mobile Marketing, software, software as a service, surprising information about who uses a mobile phone, surprising mobile demographics, technology | Comments Off

Direct Digital Marketing is More Than Mobile

August 5, 2009 – 11:48 am

As regular Lunch Pail readers have no doubt determined by now, we’ve ramped up our coverage of mobile marketing. We did this, and will continue to do it, because of a few basic truths about direct digital marketing. Most notable among these truths is the fact that more executives in the C-Suite are demanding their […]

By Josh Gordon | Posted in Knotice, Online Retail Marketing Tips, Mobile Marketing, Direct Digital Marketing, Onsite Targeting | Tags: behavioral targeting, Brian Deagan, Bryce Marshall, business, digital marketing, Direct Digital Marketing, marketing, Mobile Marketing, online marketing, retail marketing, retail marketing tips, Retail Solutions Online, sales, sales metrics, slick mobile marketing experiment, software as a service, specific mobile marketing tactics, tactical marketing campaign execution, technology, the marketing dilemma | Comments Off

Buzz Words Demystified! Episode 4: SaaS

March 9, 2009 – 2:35 pm

Not long ago, when a company wanted to replace or enhance a process with computers and software they had to buy a computer and software. In many cases they would even have to hire consultants to implement it, as well as beef up their IT department to support it. Let's look at an example where […]

By Christopher Holmok | Posted in Uncategorized | Tags: SaaS, SaaS providers, SaaS solutions, software as a service, software that scales, tech buzz words, The Cloud, understanding buzz words | Comments Off

Software Development for the Digital Marketer

February 23, 2009 – 12:56 pm

Software development. It may seem like magic, but really, it's not. The whole process can sometimes appear to be tossing a cave full strange folks a pile of feature requests. Then they they spend hours, days, weeks, or even years attempting to fulfill your wishes - only to fall short, meet, or exceed your expectations. […]

By Christopher Holmok | Posted in Software Development, The Online Marketing Space | Tags: SaaS, Scrum, software as a service, Software Development, software development explained for a marketer, software development for the digital marketer, software development for the online marketer, software development philosophies, software development process models, software process, waterfall model | Comments (3)

Follow

Follow “The Lunch Pail: A Digital Marketing Blog”

Powered by WordPress.com