I am excited to say that the 2010 version of the Forrester Marketing Forum is once again upon us. The theme stringing this year's content together is "adaptive marketing" - that is, the idea that a marketing organization must be lithe, constantly adapting its practices to the ever-changing preferences and location of the consumer. As […]
Twitter Updates
- In 2012 42% of consumers were addressable consumers. That number is expected to continue to rise ow.ly/kSyzW 1 day ago
- From the archives: tips for streamlining the online ordering process ow.ly/kSzL8 1 day ago
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