State Of Online Retailing: Takeaways

Last week, while attending Shop.org's Annual Summit, I saw Forrester Research's VP and senior analyst, Sucharita Mulpuru, give her annual State of Retailing Online presentation. She focused on "the bright side" of online retailing. While the presentation was fascinating, Mulpuru concentrated less on the specifics of direct digital marketing than in recent years where she […]

The Economy's Impact on E-Commerce

Not news: the economy appears a tad unsteady right now. News: a recent study revealed that 68% of online retailers believe their businesses will perform as good, or better, than they did in 2007. Whether consumers are in the market for needs, or still have the cash for wants, the majority of e-retailers believe their […]

Shop.org -- The State Of Retailing Online

I had the opportunity to attend Senior Forrester Research Analyst Sucharita Mulpuru's "State of Retailing Online" address again this year. As usual, she has a fascinating take on what retailers are facing now, why they’re facing it, and what they can do about it. As can be expected, the economy was a central point of […]

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