How To: Make the Move from Lists to Profiles

August 13, 2012 – 12:08 pm

Blasts are for the past. Making the move from viewing your customers as lists to seeing them as unique individuals will help you create communications that speak to your customers more directly. Concentri’s Universal Profile Management tools offer the marketer the opportunity to “know” a customer on a deeper level because all of a customer’s […]

By Joe McGarvey | Posted in Data | Tags: , | Comments (1)

More Bridal Lessons for Email Marketers

July 22, 2011 – 12:30 pm

As my wedding date creeps closer and closer, the array of bad marketing practices I encountered at the beginning of this journey are still in play, only this time things are a little different. After I attended a bridal show in January, I wrote a post about some of the irritating email marketing practices that […]

By Casey Newman | Posted in Best Practices Insight, email marketing | Tags: , , , , , , | Comments (1)

Web Opt-Out: What it Means for Content Providers

March 28, 2011 – 11:05 am

Behavioral targeting continues to be a primary focus for many marketers. But, with all the recent news surrounding developments with the proposed Do Not Track legislation, some marketers are hesitant to move forward with online targeting efforts. It’s no secret that online privacy is a concern for consumers. Concentri users can address this concern with […]

By Emily Haase | Posted in Onsite Targeting | Tags: , , , , , , | Comments Off
Follow

Get every new post delivered to your Inbox.

Join 40 other followers