technology « The Lunch Pail

Tips for Successful A/B Testing

July 18, 2011 – 12:00 pm

A/B testing is an excellent way to gain insight into customer behavior and increase conversions. With the right tools, you can create and launch an A/B test in a matter of minutes, and easily have the winning piece of content in market. It’s also possible to do all of this without bothering your IT team. [...]

By Emily Haase | Posted in Best Practices Insight, Tech Tips, Testing | Tags: a/b testing, a/b testing tips, Concentri, concentri tips, Direct Digital Marketing, easy to use a/b testing tools, easy to use online marketing software, easy-to-use testing tools, Emily Haase, joe mcgarvey, online marketing software, technology, testing tips, tips for a/b testing, what is a/b testing | Comments (3)

Creating a Smooth M-Commerce Experience

July 11, 2011 – 1:23 pm

Providing an easy enjoyable shopping experience via mobile can put your brand at the top of a consumer’s mind. But, providing a poorly designed, difficult to navigate experience can place you in the consumer’s rear view mirror. Though the act of actually making purchases via mobile isn’t heavily adopted among consumers just yet, I’m always [...]

By Amy Chubbuck | Posted in Best Practices Insight, Mobile Marketing | Tags: automated device detection, cool mcommerce features, creating a mobile optimized site, creating a smooth mcommerce experience, device-optimized templates, Knotice, knotice as a mobile partner, mobile buyflow, mobile commerce, mobile optimized site, mobile partner, technology, tips for mobile commerce | Comments (1)

CITE Career Camp at the University of Akron

July 8, 2011 – 12:10 pm

Knotice is proud of its northeast Ohio roots, so when we had the opportunity to nurture technology and IT education through the University of Akron’s CITE Career Camp, we were happy to give back. CITE Career Camp is a five-day event held at the University of Akron that’s designed for high school juniors and seniors [...]

By Casey Barto Newman | Posted in Knotice | Tags: akron, Akron Ohio, brian deagan, it field, Knotice, technology, university of akron, university of akron cite career camp | Leave a Comment

Tips for Location-Based Marketing, Part 3

July 6, 2011 – 12:03 pm

An in-the-moment approach to thinking about location and mobile marketing can be game changing on its own. Expanding that perspective to consider consumers’ lives being a series of moments that in many cases are repeated on a regular basis can be powerful as well. This is where Life Patterns might be an option. Life-pattern/Story boarding: [...]

By Dave Lawson | Posted in Mobile Marketing | Tags: 2d barcodes, cultivate stronger relationships with your customer base, dave lawson, good marketing partner, good mobile partner, how to make the most out of your location-based marketing, Knotice, life pattern, location-based marketing strategies, location-based mobile marketing, marketing technology, marketing tips, mobile expertise, segmentation environment, storyboarding, technology, the role of location in marketing, tips for mobile location series | Comments (1)

Tips for Location-Based Marketing, Part 2

June 29, 2011 – 12:01 pm

Once you are confident you are able to deliver your marketing effort as intended you can look to location to deliver a high degree of relevancy. With all the amazing technological advances today, a human being can still only be in one place at one time, and very often that place ends up carrying with [...]

By Dave Lawson | Posted in Best Practices Insight, Mobile Marketing | Tags: 2d barcodes, cultivate stronger relationships with your customer base, dave lawson, good marketing partner, good mobile partner, how to make the most out of your location-based marketing, Knotice, location-based marketing strategies, location-based mobile marketing, marketing technology, marketing tips, mobile expertise, segmentation environment, technology, the role of location in marketing | Comments (2)

Tips for Location-Based Marketing: Part 1

June 27, 2011 – 12:32 pm

Marketers today are being impacted by location in ways that many would have never expected. When planning and executing mobile marketing strategies, location plays an inextricably important role. Given the fascination and hype surrounding location-based media options, check-ins, and the like, I’m leaving those targeting topics for another blogger, or at least another day. I [...]

By Dave Lawson | Posted in Best Practices Insight, Knotice, Mobile Marketing | Tags: 2d barcodes, considerations for location-based marketing campaigns, consumers, dave lawson, local marketing, location, location based marketing, location-based mobile marketing, marketing tips, mobile, mobile marketing companies, mobile tips, retail, technology, text message marketing, tips, tips for location-based marketing, using location in marketing | Leave a Comment

Optimizing the Tablet Device Experience

June 24, 2011 – 12:06 pm

To continue the discussion on table strategy from Wednesday, the last item to consider is what the experience is like on a tablet device. As I mentioned earlier, many standard websites do quite well on tablets, but you still need to test and understand that there are some things that can make your experience turn [...]

By Dutch Hollis | Posted in Best Practices Insight, Mobile Marketing | Tags: creating a good customer experience, creating a good tablet experience, customer experience, digital marketing, do you need a tablet strategy, experience on tablet devices, Knotice, marketing, mobile, mobile expertise, optimizing the tablet device experience, tablet strategy, tablets, technology, tips for creating a tablet strategy | Comments (1)

IRCE 2011: Notes from the show

June 17, 2011 – 11:58 am

The Internet Retailer Conference & Exhibition (aka IRCE 2011) was fantastic. Thousands of participants, hundreds of vendors, dozens of educational opportunities – it was a massive event, attracting all levels of online ecommerce participants. First, I’ll share my initial impressions below. In future posts I’ll dig into lessons learned at the sessions and on the [...]

By Patti Renner | Posted in Ecommerce, IRCE, Retail | Tags: eCommerce, eCommerce solutions, irce 2011, Knotice, knotice at irce, marketing solutions, multichannel approach, optimizing email for mobile, retail, retail success, takeaways from irce 2011, technology, the right marketing software, tips, tips for retail | Leave a Comment

Useful Tips for HTML Email Design, Part 2

May 20, 2011 – 11:12 am

Earlier this week, I provided a couple of HTML tips for making sure your emails always look their best. As I mentioned previously, most designers building HTML e-mails understand and implement most best practices, such as avoiding large images, but there seems to be a large disconnect with some of the more subtle yet equally [...]

By Todd Fleming | Posted in Best Practices Insight, email marketing | Tags: css tricks and tips, design tips, email, email design, email marketing tips, how to make your emails look their best, html, html tips, html tips for email, Knotice, marketing, more html tips for email, technology | Comments (1)

Useful Tips for HTML Email Design, Part 1

May 18, 2011 – 11:44 am

It seems that no matter how often best practices are discussed with regards to HTML e-mail design, designers are consistently making the same mistakes. This makes things difficult for clients who make the initial review of content and other designers or testers also working with and eventually implementing the code. Most designers building HTML e-mails [...]

By Todd Fleming | Posted in Best Practices Insight, email marketing | Tags: designing for email, email, email design, email marketing tips, how to design email using html, html, html email tips, html tips for email, Knotice, marketing, optimizing email, technology | Comments (1)

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