Tips for Location-Based Marketing: Part 1

June 27, 2011 – 12:32 pm

Marketers today are being impacted by location in ways that many would have never expected. When planning and executing mobile marketing strategies, location plays an inextricably important role. Given the fascination and hype surrounding location-based media options, check-ins, and the like, I’m leaving those targeting topics for another blogger, or at least another day. I […]

By Dave Lawson | Posted in Best Practices Insight, Knotice, Mobile Marketing | Tags: , , , , , , , , | Comments Off

Spring Knotice Press Roundup

July 2, 2010 – 11:58 am

As regular readers of The Lunch Pail know, every so often we like to take some time to update you on what has been happening here at Knotice. Now that July is upon us and the second quarter of the year has come to an end, it is time again for an update. It has […]

By Casey Newman | Posted in Direct Digital Marketing, email marketing, Knotice, marketing, Onsite Targeting, Universal Profile Management | Tags: , , , , , , , , , , , , , , , | Comments Off

Mobile Strategies for Local Restaurant Marketers

June 10, 2009 – 12:05 pm

In my previous post I relayed the first two direct digital marketing challenges – and opportunities – local restaurant marketers face. The foodservice industry stands to gain by approaching email marketing and mobile marketing with equal weight and similar tactics. Here are two more challenges that are easily overcome, allowing restaurant marketers to capitalize on […]

By Bryce Marshall | Posted in Direct Digital Marketing, email marketing, Mobile Marketing | Tags: , , , , , , | Comments (4)

Obama's Online Retention Marketing Dilemma

November 17, 2008 – 1:19 pm

Barack Obama's presidential campaign broke new marketing ground in its use of online channels to sell the candidate by sharing the vision of the candidate. The campaign used the central positioning statement of "change" as the foundational pitch and exhibited this mantra by interacting effectively through website properties, social networks, video, email and text messaging. […]

By Bryce Marshall | Posted in Best Practices Insight, Online Marketing Tactics | Tags: , , , , , , , , , | Comments Off

Congress May Enable Mobile Marketing. Wait, what?

October 3, 2008 – 12:40 pm

Name some things that are limiting the universal adoption of mobile marketing. Mobile technology that's too expensive for most consumers? Perhaps. Difficulty consumers encounter when switching carriers? To a degree. The cost prohibitive nature of some mobile plans? Most definitely. One specific aspect of a consumer's mobile plan that continues to become more expensive is […]

By Josh Gordon | Posted in Internet Governance, Mobile Marketing, Online Channel Trends | Tags: , , , , , , , , | Comments Off
Follow

Get every new post delivered to your Inbox.

Join 34 other followers