Fresh Ideas for SMS

SMS often is used to push an offer. But I wanted to see how a brand or business might use text messaging for something more, or something different, so I surveyed our Lunch Pail team. Here’s what they had to say. “SMS is ideal for extremely immediate and relatively disposable content. It’s great for migrating […]

Why SMS Matters (Even More)

We've talked before about convergence and what that might mean for the mobile web. It's easy to look into one's crystal ball and declare SMS a flash in the pan, dead or dying at the hands of the iPhone and other handheld devices with robust web and email capabilities. Why would I consider sending text […]

All Roads Lead to Convergence

If you’ve been paying attention to some of the news in the telecommunications and mobile industries lately, you’ve no doubt heard about Sprint-Nextel, Intel, Google, Time Warner Cable, and a few other big players jumping in to bed together in the Clearwire deal. These are strange bedfellows. So, what brings a wireless carrier, a chip […]

Follow

Get every new post delivered to your Inbox.

Join 34 other followers