The Lunch Pail « The Lunch Pail: A Digital Marketing Blog

Industry News Update

December 28, 2011 – 12:31 pm

As the year comes to a close and marketers are scrambling to wrap up the holiday season and plan for the coming year, here’s an industry news roundup to help you keep on top of the happenings in the marketing world. There never seems to be any shortage of mobile news, so let’s start there. […]

By Casey Newman | Posted in Direct Digital Marketing, Industry News, Online Channel Trends, Uncategorized | Tags: Direct Digital Marketing, The Lunch Pail | Comments (1)

The Lunch Pail Hits 500

June 10, 2011 – 11:28 am

The Lunch Pail approach is all about success that comes with hard work. When we started this blog back in 2008, it was intended to showcase our passion for hard work and the ‘roll up your sleeves’ attitude we have when it comes to powerful direct digital marketing. Its name is a nod to our […]

By Patti Renner | Posted in Knotice | Tags: Amy Chubbuck, Brian Deagan, Bryce Marshall, casey barto, Chris Holmok, dave lawson, Dutch Hollis, Emily Haase, Scott Cooper, The Lunch Pail, the lunch pail blog, todd fleming | Comments Off

11 Direct Digital Marketing Trends In 2011

January 3, 2011 – 12:58 pm

Let’s be clear… I am not a prognosticator. I’m no Jean Dixon. I am not in the business of making predictions because I have not yet learned to enjoy being wrong. But in following suit with the editorial calendar of every publication and blog known to man, The Lunch Pail asks that I either look […]

By Bryce Marshall | Posted in Best Practices Insight, Direct Digital Marketing, Knotice, marketing, Mobile Marketing, technology adoption, Trend Spotting, Uncategorized | Tags: Bryce Marshall, Direct Digital Marketing, Mobile Marketing, The Lunch Pail | Comments (3)

The Top 7 Direct Digital Marketing Posts of the Year

December 31, 2010 – 11:11 am

It has been a very eventful year for the direct digital marketing industry. Everyone here at The Lunch Pail has enjoyed chronicling the highlights and happenings as they relate to our clients and friends. In the spirit of the holiday, reflecting on the year, I’ve put together a “best of” list of our most popular […]

By Casey Newman | Posted in Best Practices Insight, Direct Digital Marketing, Knotice, Mobile Marketing, Online Retail Marketing Tips, Uncategorized | Tags: Direct Digital Marketing, The Lunch Pail | Comments Off

Santa Goes Mobile!

December 24, 2010 – 9:09 am

Each Christmas Eve since my boys were toddlers, we’ve gathered around the computer to see where in the world Santa’s sleigh may be, thanks to NORAD’s Santa Tracking tool. It’s exciting for the kids to see… and a perfect time-management tool for parents, providing real-time evidence that it’s way past bedtime for little ones. (“Look! […]

By Patti Renner | Posted in Mobile Marketing, technology adoption, Uncategorized | Tags: mobile, Mobile Marketing, Text Messaging (SMS), The Lunch Pail | Comments (1)

Three Easy Marketing Ideas for Hoteliers

December 22, 2010 – 12:03 pm

Despite unpredictable economic conditions, one truth endures for the hospitality industry – there is always room for improvement to the guest experience. Positive statements about “improving the guest experience” are a constant in marketing meetings – but how? Yes, resources are scarce, but investment in the guest experience is paramount, so an efficient and accountable […]

By Brian Deagan | Posted in Direct Digital Marketing, email marketing, Hospitality, Knotice, marketing, Onsite Targeting, Uncategorized, Universal Profile Management | Tags: Brian Deagan, Direct Digital Marketing, on-site targeting, The Lunch Pail, Universal Profile Management | Comments Off

Which Onsite Targeting Approach Works Best?

August 9, 2010 – 12:07 pm

The term "onsite targeting" is increasingly being adopted by the market. The press has done a nice job of chronicling the path of the term's adoption amongst technologists, and the increasingly warm reception to the technology from consumers. Emily Steel and Julia Angwin, writers for The Wall Street Journal, published an article last week entitled […]

By Brian Deagan | Posted in Direct Digital Marketing, Internet Governance, Knotice, Onsite Targeting | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mobile marketing software, On the Web’s Cutting Edge, on-site optimization, on-site targeting, online marketing software, onsite targeting, onsite targeting software, rules-based approach, software, technology, The Lunch Pail, The Wall Street Journal, Universal Profile Management, Which Onsite Targeting Approach Works Best | Comments (1)

Great Software Features For Retailers

August 2, 2010 – 11:57 am

On Friday I provided some details and insight into what a direct digital marketing software feature looks like. It is important to understand that a truly multi-channel software feature is able to impact more than a single channel or a even single strategy. Direct digital marketing is about focusing on the consumer and making improvements […]

By Josh Gordon | Posted in Direct Digital Marketing, Multi-Channel Marketing, Online Retail Marketing Tips, Shop.org | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, software, start date, technology, terms and conditions, The Lunch Pail, Universal Profile Management | Comments (1)

What’s a Direct Digital Marketing Software Feature?

July 30, 2010 – 12:02 pm

There is not yet a whole lot of direct digital marketing focused software in the marketplace. Most that contend for the moniker are really retrofit email marketing platforms that attempt to back in to (or buy up) deeper cross-channel functionality. That, or the players are really database marketing companies where the actual digital execution of […]

By Josh Gordon | Posted in Direct Digital Marketing, Knotice, Software Development | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, software, software features and benefits, technology, The Lunch Pail, truly cross-channel focused direct digital marketing, Universal Profile Management | Comments (1)

How Mobile Analytics Changed Email Strategy

July 28, 2010 – 12:42 pm

Today is a big day at Knotice, as the public announcement of some shiny new software features was announced. If you have not yet had the chance to check out the information about the updates to the software, please do. There are a number of enhancements, especially regarding Knotice’s overall mobile marketing capabilities. Since I […]

By Josh Gordon | Posted in Direct Digital Marketing, Knotice, marketing | Tags: business, concentri 3.17, Concentri software, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting software, shiny new software features, software, technology, The Lunch Pail, Universal Profile Management | Comments (1)

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