types of behavioral targeting « The Lunch Pail: A Digital Marketing Blog

A Behavioral Targeting Roundup

August 20, 2010 – 2:46 pm

Behavioral targeting has been making headlines a lot recently. With all the news surrounding behavioral targeting, here’s a roundup of resources to provide The Lunch Pail readers with a deeper understanding of issues related to the topic. The Wall Street Journal is in the midst of a series studying behavioral targeting and digital privacy called […]

By Patti Renner | Posted in behavioral targeting | Tags: behavioral targeting, behavioral targeting resources, targeting, types of behavioral targeting, Wall Street Journal | Comments Off

Targeting Without Complexity

February 1, 2010 – 12:09 pm

Without examining the various complexities of behavioral targeting it is clear to all onlookers that it is valuable to marketers. For proof, look no further than the imbalanced attention the technologies get from various government bodies and institutions. Marketers know targeting technologies help them make money, and government regulators know that marketers may abuse the […]

By Josh Gordon | Posted in behavioral targeting, Best Practices Insight, marketing, Onsite Targeting | Tags: business, conversion-oriented marketing, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, Federal Trade Commission, marketing software, marketing technology, mobile marketing software, on-site optimization, on-site targeting, online marketing software, onsite targeting, onsite targeting software, software, targeting technologies, Targeting Without Complexity, technology, the “online marketing” industry, The Lunch Pail, two primary types of targeting, types of behavioral targeting, Universal Profile Management, various data collection issues | Comments (1)

Behavioral Targeting Update, Battlefield Media

December 21, 2009 – 1:48 pm

Back in the middle of the summer I highlighted one of the rounds in the fight over behavioral targeting, specifically the well-organized effort by a consortium of companies to impose enough self-regulation on the more invasive form of network behavioral targeting. The seven best practices the group released were led off by The Education Principal, […]

By Josh Gordon | Posted in behavioral targeting, Best Practices Insight, Direct Digital Marketing, Internet Governance | Tags: behavioral targeting, behavioral targeting debate, business, Direct Digital Marketing, direct digital marketing software, email marketing software, ESP, Federal Trade Commission, Google, marketing software, marketing technology, mobile marketing software, online marketing software, onsite targeting, onsite targeting software, software, technology, The Education Principal, types of behavioral targeting, Universal Profile Management, Virginia Congressman Rick Boucher, what type of behavioral targeting is okay | Comments Off

Analyzing Behavioral Targeting Best Practices

July 8, 2009 – 12:28 pm

On Monday I wrote about the need for the discourse around behavioral targeting technology, in Congress and elsewhere, to be careful not to use a broad brush when determining the best practices for the technology. Not all forms of behavioral targeting are the same (network versus onsite); therefore the same rules should not govern all […]

By Josh Gordon | Posted in behavioral targeting, Direct Digital Marketing, Internet Governance, Knotice, The Online Marketing Space | Tags: behavioral targeting, digital marketing, Direct Digital Marketing, Federal Trade Commission, onsite targeting, Seven Best Practices for Behavioral Targeting, The Accountability Principle, The Consumer Control Principle, The Data Security Principle, The Education Principle, The Material Changes Principle, The Sensitive Data Principle, The Transparency Principle, types of behavioral targeting | Comments (1)

Happy Birthday, Lunch Pail!

May 11, 2009 – 12:17 pm

Please join in wishing our humble blog, the Lunch Pail, a very happy first birthday. We could sing, but I'm sure no one wants to hear that. Instead, let's take a look at the best offerings on the Lunch Pail in the last year. Requiring our variety of distinguished digital marketing experts to publish a […]

By Josh Gordon | Posted in 101: Online Marketing, behavioral targeting, Direct Digital Marketing, Online Marketing Tactics, The Online Marketing Space | Tags: behavioral targeting, Direct Digital Marketing, expert blog, expert digital marketers, relevance in digital marketing, Relevance Week, Shop.org's Annual Summit, types of behavioral targeting, Verizon-Alltel merger | Comments Off

How To Classify Types of Behavioral Targeting

January 16, 2009 – 12:05 pm

Yesterday, I had the pleasure of attending a Behavioral Targeting Standards Consortium (BTSC for short) talk from Emily Riley, a senior analyst from Jupiter Research (which has now, as of January 1, been officially absorbed by Forrester Research). While Knotice isn't exclusively a targeting company (shameless self-promotion… find out about our software here), we have […]

By Josh Gordon | Posted in behavioral targeting, Internet Governance, The Online Marketing Space | Tags: behavioral targeting, Forrester Research, types of behavioral targeting, what are the types of behavioral targeting | Comments (2)

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