Many marketing prognosticators and analysts have shared the view that interactive marketing will intensify the focus on the wants, needs, demands of each consumer as an individual – not as groups. Instead of lists, retail marketers must look at lives – meaning that list building as a numbers game becomes antiquated, replaced by more relevant […]
Twitter Updates
- In 2012 42% of consumers were addressable consumers. That number is expected to continue to rise ow.ly/kSyzW 1 day ago
- From the archives: tips for streamlining the online ordering process ow.ly/kSzL8 1 day ago
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