Verizon-Alltel merger « The Lunch Pail: A Digital Marketing Blog

The Verizon-Alltel Merger: Customer News

October 16, 2009 – 11:59 am

In my last post I discussed some new Verizon-Alltel merger tidbits including how the merger will impact mobile marketing and mobile advertising. Today I’m going to dive into what Alltel customers can expect as the year draws to a close. For months after the merger was announced, confused Alltel customers have had questions: “When will […]

By Casey Newman | Posted in Mobile Marketing | Tags: marketing software, marketing technology, Tags: direct digital marketing, the fate of Chad from Alltel, two new Alltel commercials, Verizon, Verizon assimilates Alltel customers, Verizon Guy, Verizon in the news, Verizon integrating Alltel customers, Verizon transition this weekend., Verizon-Alltel merger, Verizon-Alltel merger affects customers, what customers can expect, when Alltel will become part of the Verizon network, when will Alltel customers become Verizon customers | Comments (1)

Verizon-Alltel Merger Impacts Mobile Marketing

October 14, 2009 – 12:51 pm

It is hard to believe it has almost been a year since the Verizon-Alltel merger first made the news. Over the last nine months mobile marketers (and customers) have seen Verizon become the largest wireless carrier in the country with 87.7 million customers, and AT&T − the nation’s second largest mobile carrier − grab an […]

By Casey Newman | Posted in Mobile Marketing, Uncategorized | Tags: Direct Digital Marketing, Google, iPhone, marketing software, marketing technology, Mobile Marketing, smart phone sales, smart phones, T-Mobile troubles, the fate of Chad from Alltel, Verizon, Verizon assimilates Alltel customers, Verizon in the news, Verizon-Alltel merger, Verizon-Alltel merger affects mobile marketing, what mobile marketers can expect, when Alltel will become part of the Verizon network | Comments (1)

Marketing Organizations Realign For Mobile

October 9, 2009 – 11:58 am

Marketers know about the consumer transition from primarily using landline means of communication to primarily using mobile means of communication. There are some basic forecasts detailing how long the transition has been going on, and how long it will take to reach critical mass. While the data exists as evidence, action is even greater evidence […]

By Josh Gordon | Posted in marketing | Tags: business, Direct Digital Marketing, marketing, marketing software, marketing technology, Mobile Marketing, software, technology, telecommunications marketing, transition for savvy technology adopters, transition from landline to wireless, Verizon marketing, Verizon realignment, Verizon wireless, Verizon-Alltel merger, Verizon’s former CMO | Comments Off

New Verizon-Alltel Merger Developments

May 22, 2009 – 11:54 am

A lot has happened since the completion of the Verizon-Alltel merger in January. With Alltel out of the picture, things have begun to heat up between Verizon and AT&T, and mobile subscribers are beginning to flock to web-enabled smartphones. According to the Justice Department, Verizon must divest assets in 100 markets to prevent the company […]

By Casey Newman | Posted in Mobile Marketing | Tags: second largest mobile carrier, total Verizon subscribers, verizon news, Verizon-Alltel merger, why AT&T is the big winner in the Verizon-Alltel merger | Comments (4)

3 Keys To Implementing Advanced Mobile Tactics

May 20, 2009 – 9:56 am

It seems that, of all the various aspects of Direct Digital Marketing, mobile marketing is getting a lion's share of attention lately. It's easy to see why. News from the carriers keeps the industry on their collective toes, whether they are announcing a merger (see Verizon-Alltel), new rates, or enhanced guidelines. All of that news […]

By Brian Deagan | Posted in Direct Digital Marketing, Mobile Marketing | Tags: Direct Digital Marketing, Mobile Marketing, support for mobile marketing, this is the year for mobile, triggered text messages, Verizon-Alltel merger | Comments Off

Happy Birthday, Lunch Pail!

May 11, 2009 – 12:17 pm

Please join in wishing our humble blog, the Lunch Pail, a very happy first birthday. We could sing, but I'm sure no one wants to hear that. Instead, let's take a look at the best offerings on the Lunch Pail in the last year. Requiring our variety of distinguished digital marketing experts to publish a […]

By Josh Gordon | Posted in 101: Online Marketing, behavioral targeting, Direct Digital Marketing, Online Marketing Tactics, The Online Marketing Space | Tags: behavioral targeting, Direct Digital Marketing, expert blog, expert digital marketers, relevance in digital marketing, Relevance Week, Shop.org's Annual Summit, types of behavioral targeting, Verizon-Alltel merger | Comments Off

April's Top Digital Marketing Trends

May 1, 2009 – 12:40 pm

Happy May Day, everyone! First things first, thanks to all the loyal readers for making April 2009 a record month, just in time for the Lunch Pail's one year anniversary this month. It was an exciting April here at Knotice (more on that later), but also in the world of digital marketing trends - many […]

By Josh Gordon | Posted in Online Channel Trends, Software Development, The Online Marketing Space | Tags: relevance in email marketing, relevant email marketing practices, Scrum, top email marketing industry trends, twitter and research, twitter feed for direct digital marketing, using twitter for research, Verizon-Alltel merger, what demographics shop on line, who shops online | Comments Off

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