Analysis of Print Ads with Mobile: Part 4

Over the last few weeks I’ve been sharing my analysis of various print ads that use mobile calls to action to engage readers. Found in the May issue of Wired, I took a look at how Volkswagen, Kohler, and Buick, implemented mobile calls to action in their ads. Here’s my analysis of the final ad […]

Analysis of Print Ads with Mobile: Part 2

When I picked up an issue of Wired magazine last month, it inspired me. Within the first few pages, there were 4 full-page ads (one was a two-page spread) for major consumer brands, each featuring different mobile response methods to entice readers to engage further on their smartphones. My first analysis of these four print […]

Chris Holmok: Knotice's "Geek 4 Life"

That's quite a fitting moniker for someone who has worked at software and media giants like Microsoft and MySpace. Now that he's returned from the west coast, we're proud to welcome Chris Holmok back to the Knotice family for his second tour of duty. And, you know what? He'll always be our favorite geek. What […]

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